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Content provided by Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Are Dealers Wasting Time on TikTok While Sales Suffer?

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Manage episode 431612926 series 3352213
Content provided by Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

👉Sign up for Kathi’s newsletter here👈

Do short skirts equal leads?

Does hiring actors to pretend they’re employees send the right message to car buyers?

Does anyone else think this trend is not worthwhile? (ie: Does it pencil??)

Kathi and Mike discuss the poorly-conceived trend of dealers posting on TikTok and Instagram going for “viral” clicks (while likely not considering important business metrics that are always crucial to any marketing campaign).

Tim Bartz “The Ford Video Guy” does it right. We’ve said it before and we’ll keep saying it. Tim simply provides quality information for car shoppers that translates to sales.

Dealer Marketing Magazine has reinvented itself and the first issue includes Kathi’s insights for beginners who want to use AI for marketing.

Music segment:

Olympics: French metal! Gojira (please excuse the nonsense commentary spoken over their performance)

Elvis Costello, My Aim Is True

Song: Red Shoes

Faye documentary on HBO

👉Sign up for Kathi’s newsletter here👈

Got a question? Email either of us!

Kathi: kathi@krusecontrolinc.com

Mike: mikethecarguy@outlook.com

  continue reading

123 episoade

Artwork
iconDistribuie
 
Manage episode 431612926 series 3352213
Content provided by Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

👉Sign up for Kathi’s newsletter here👈

Do short skirts equal leads?

Does hiring actors to pretend they’re employees send the right message to car buyers?

Does anyone else think this trend is not worthwhile? (ie: Does it pencil??)

Kathi and Mike discuss the poorly-conceived trend of dealers posting on TikTok and Instagram going for “viral” clicks (while likely not considering important business metrics that are always crucial to any marketing campaign).

Tim Bartz “The Ford Video Guy” does it right. We’ve said it before and we’ll keep saying it. Tim simply provides quality information for car shoppers that translates to sales.

Dealer Marketing Magazine has reinvented itself and the first issue includes Kathi’s insights for beginners who want to use AI for marketing.

Music segment:

Olympics: French metal! Gojira (please excuse the nonsense commentary spoken over their performance)

Elvis Costello, My Aim Is True

Song: Red Shoes

Faye documentary on HBO

👉Sign up for Kathi’s newsletter here👈

Got a question? Email either of us!

Kathi: kathi@krusecontrolinc.com

Mike: mikethecarguy@outlook.com

  continue reading

123 episoade

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