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From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing
Manage episode 430472772 series 3352213
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- We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun.
- Discussing fake followers and reviews: Fact - It’s always a bad idea.
- Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digital marketing methods. The way we've done digital marketing for 25 years is dying.
“In 7 minutes, I'm gonna try to show the future of what's working and why, combining 4 presentations I've been giving on stages the last few years into one comprehensive idea.” - Exploring the future of what's working and why, with a comprehensive look at digital marketing's transformation.
- Finally, we discuss the resilience of email marketing amidst digital changes and its continued efficacy in reaching customers.
Music:
Queen - Save Me (Live at the Montreal Forum, 1981 Remastered)
US Festival at Glen Helen Park
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Got a question? Email either of us!
Kathi: [email protected]
Mike: [email protected]
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