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SGPT Expert JC Vacassin Reveals How He Got To 5 Gyms: Pricing, Sales Culture And Scaling Strategies For Your Gym
Manage episode 407336365 series 3561632
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In this episode, we’re joined by Jean-Claude Vacassin, who has been a pioneer within the fitness industry for over a decade. JC succeeded in bringing small group personal training into mainstream training within gym models, is the managing director of The Foundry, and founded his gym brand W10. He also founded the IFBA, a coaching community to help gym owners scale their business. JC joins us to give his advice on all aspects of owning a fitness business and the lessons he has learnt throughout his time within the fitness industry. We delve into understanding the fitness market and pricing, longevity of team members, sales culture, and much more. JC breaks down how he runs his fitness business and the business structure, giving some useful insights into how gym owners can look at operations within their fitness business. Key Highlights:
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- How to recognise problems within your fitness business and understand the reasons you might be struggling to grow.
- The growth and change of the market within the fitness industry.
- Being unique within your service or fitness business, and understanding what works for someone else may not work for you.
- Career paths and progression within staff and team members.
- How to embed a sales culture within a fitness business.
- Lessons JC has learnt throughout his time working in the fitness industry.
- Breaking down the operations of your fitness business and bringing it back to its base to scale it.
- Expanding a fitness business based on trends within the fitness industry.
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