The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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How To Scale A Food Business with Annette Conrad
Manage episode 341724281 series 2928125
Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Annette Conrad lives in Mequon, WI and has been selling custom decorated cookies with her bakery, Edible Impressions, for the past 17 years.
After the first two years of selling her cookies, her “side business” had practically taken over her home, so she added a commercial kitchen to her home in order to expand.
And expand she did! Today she still operates from that home-based commercial kitchen, but she now has a team of people to help her fulfill unbelievably large cookie orders from some of the biggest brands out there, including Amazon, Google, Dropbox, Pinterest, Dell, etc.
The numbers are simply staggering. Annette’s largest order of over 3,000 cookie decorating kits included 44,000 separate gingerbread cookie pieces! And sometimes Annette and her two employees will make up to 2,000 custom decorated cookies in a single day.
In this episode, you’ll learn about Annette’s business decisions, how she markets her business, how she networks herself, and the mistakes she learned from 17 years of experience.
Annette shares so many golden nuggets of wisdom in this episode, and by the end of it, you will easily see why she has been so successful.
What You’ll Learn
- Why you don’t need to pay for advertising
- Who you should talk to when you’re a vendor at food shows
- How to sell your products to event planners
- How Annette creatively pivoted her business when the pandemic shut down her sales
- Why you should narrow down your menu
- Mistakes to avoid that prevent creators from scaling their business
- How to hire a team of people who are just as passionate as you
- Why you should take your time when building your business
- How to find balance when making custom decorated items
- What to know when determining a price for corporate orders
- How Annette landed orders from Google, Amazon, Pinterest, Dropbox, Dell, and other major brands
- How to use LinkedIn to grow your food business
- How to increase your odds of getting promoted in the media
- When to say no, and the consequences of saying yes
- How to ship custom decorated cookies without them breaking
- How Annette is turning her expertise into a side business as an influencer
Resources
Edible Impressions website (LinkedIn | Facebook | Instagram)
5 Pro Tips for How To Ship Decorated Cookies with Confidence & Zero Breakage (Annette’s free shipping PDF guide)
Cookie Decorating Hobby to Business 101 (Annette’s Facebook group)
annetteconrad.com (guidance for food entrepreneurs)
The Spruce Eats – Best Online Cookie Decorating Classes (Edible Impressions listed as “Best For Events”)
Get full show notes and transcript here: https://forrager.com/podcast/71
126 episoade
Distribuie
Manage episode 341724281 series 2928125
Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Annette Conrad lives in Mequon, WI and has been selling custom decorated cookies with her bakery, Edible Impressions, for the past 17 years.
After the first two years of selling her cookies, her “side business” had practically taken over her home, so she added a commercial kitchen to her home in order to expand.
And expand she did! Today she still operates from that home-based commercial kitchen, but she now has a team of people to help her fulfill unbelievably large cookie orders from some of the biggest brands out there, including Amazon, Google, Dropbox, Pinterest, Dell, etc.
The numbers are simply staggering. Annette’s largest order of over 3,000 cookie decorating kits included 44,000 separate gingerbread cookie pieces! And sometimes Annette and her two employees will make up to 2,000 custom decorated cookies in a single day.
In this episode, you’ll learn about Annette’s business decisions, how she markets her business, how she networks herself, and the mistakes she learned from 17 years of experience.
Annette shares so many golden nuggets of wisdom in this episode, and by the end of it, you will easily see why she has been so successful.
What You’ll Learn
- Why you don’t need to pay for advertising
- Who you should talk to when you’re a vendor at food shows
- How to sell your products to event planners
- How Annette creatively pivoted her business when the pandemic shut down her sales
- Why you should narrow down your menu
- Mistakes to avoid that prevent creators from scaling their business
- How to hire a team of people who are just as passionate as you
- Why you should take your time when building your business
- How to find balance when making custom decorated items
- What to know when determining a price for corporate orders
- How Annette landed orders from Google, Amazon, Pinterest, Dropbox, Dell, and other major brands
- How to use LinkedIn to grow your food business
- How to increase your odds of getting promoted in the media
- When to say no, and the consequences of saying yes
- How to ship custom decorated cookies without them breaking
- How Annette is turning her expertise into a side business as an influencer
Resources
Edible Impressions website (LinkedIn | Facebook | Instagram)
5 Pro Tips for How To Ship Decorated Cookies with Confidence & Zero Breakage (Annette’s free shipping PDF guide)
Cookie Decorating Hobby to Business 101 (Annette’s Facebook group)
annetteconrad.com (guidance for food entrepreneurs)
The Spruce Eats – Best Online Cookie Decorating Classes (Edible Impressions listed as “Best For Events”)
Get full show notes and transcript here: https://forrager.com/podcast/71
126 episoade
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Similar cu The Forrager Podcast for Cottage Food Businesses
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to "The Growth Gear with Tim Jordan," a podcast where business meets high velocity. We're about finding that pivotal Growth Gear – your own monumental shift that redefines your business journey by exploring a wide range of topics, including the rise of new brands, the intricacies of digital marketing, the power of a motivated mindset, and sophisticated strategies for today's marketplaces. Join us on "The Growth Gear" and embrace the momentum. It's more than growth – it's about achiev ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader tu ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
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