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THE FYX 181: From Kitchen to Freezer: Building a Better Protein Ice Cream Bar with Orka Bar
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In this inspiring follow-up conversation nearly a year after his first appearance on the podcast, Stephen Longo, founder of Orka Bar, is back for round two with Coach Krysta: (tune into our first episode in December 2023 ICYMI)
In our latest episode, we explore the journey of scaling an innovative frozen protein bar company from homemade batches in Stephen’s home kitchen to commercial success. Stephen shares candid insights about the challenges and triumphs of growing a frozen CPG brand, while maintaining product quality and building authentic customer relationships. In this episode we discuss:
- The evolution from hand-delivering products to establishing shipping solutions across 22 states
- How maintaining personal connections builds brand trust during rapid growth
- The unique challenges of scaling a frozen protein product
Building a Brand from Scratch
- The journey from experimenting in a home kitchen to commercial production
- Navigating the complexities of frozen food manufacturing and stability
- The importance of maintaining product consistency while scaling
- How weather and environmental factors impact frozen product development
Scaling with Purpose
- The transition from founder-led delivery to establishing shipping infrastructure
- Building strategic retail partnerships in the health and wellness space
- The impact of earning a Rutgers Food Innovation Lab grant
- Balancing growth with maintaining product quality and brand identity
Leadership Evolution
- Transitioning from "doer" to leader while building a team
- The importance of reflection in business growth
- Managing product expansion and flavor development
- Creating systems and processes for sustainable growth
Apply for 1:1 Coaching with The Fitness FYX: Our Black Friday special is extended through December (the only time of year we discount coaching with 1-2 months free!)
FOLLOW KRYSTA:
FOLLOW ORKA BAR + GET YOUR HANDS ON A SWEET PROTEIN TREAT:
- Website: orkabar.com
- @orkabar
- Visit the website's store locator to find Orka Bars in select retailers near you
- Try their variety pack featuring cookies & cream, raspberry, mint and vanilla flavors
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