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Asia Orangio - CEO at DemandMaven - 5 Steps To Create A B2B SaaS Go-To-Market Strategy
Manage episode 284366535 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Asia Orangio is CEO & Founder at DemandMaven and Board Member at Moz. In this episode, we’re talking about a 5-step framework to create a B2B SaaS go-to-market strategy, including: - 1. Goals - 2. Product-Market-Model-Channel fit - 3. Defining your customer - 4. Success gaps - 5. Guiding principles - As well as practical examples of building go-to-market strategies Links DemandMaven >> https://demandmaven.io/ Strategy by HBR >> https://www.goodreads.com/book/show/9612515-hbr-s-10-must-reads-on-strategy --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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Manage episode 284366535 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Asia Orangio is CEO & Founder at DemandMaven and Board Member at Moz. In this episode, we’re talking about a 5-step framework to create a B2B SaaS go-to-market strategy, including: - 1. Goals - 2. Product-Market-Model-Channel fit - 3. Defining your customer - 4. Success gaps - 5. Guiding principles - As well as practical examples of building go-to-market strategies Links DemandMaven >> https://demandmaven.io/ Strategy by HBR >> https://www.goodreads.com/book/show/9612515-hbr-s-10-must-reads-on-strategy --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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Similar cu The Growth Hub Podcast
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
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continue reading
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