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Katheriin Liibert - Head of Marketing at Outfunnel - How To Grow Your SaaS Biz As A Solo Marketer
Manage episode 285551286 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer. Katheriin joined Outfunnel as the first, and currently, only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer? Katheriin shares her experience on what's worked for her, including: - how you should set expectations for marketing and work with your CEO & founders - why you should create a 100 day plan (but still get quick wins) - how to figure out which tactics and channels to focus on - how to work with freelancers and agencies - how to scale your team in future Links Outfunnel >> https://outfunnel.com/ Thinking, Fast And Slow by Daniel Kahneman >> https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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110 episoade
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Manage episode 285551286 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer. Katheriin joined Outfunnel as the first, and currently, only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer? Katheriin shares her experience on what's worked for her, including: - how you should set expectations for marketing and work with your CEO & founders - why you should create a 100 day plan (but still get quick wins) - how to figure out which tactics and channels to focus on - how to work with freelancers and agencies - how to scale your team in future Links Outfunnel >> https://outfunnel.com/ Thinking, Fast And Slow by Daniel Kahneman >> https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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Similar cu The Growth Hub Podcast
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continue reading
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