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Branding That Means Business: Tessa Misiaszek and Matt Johnson, Co-Authors
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We flipped the tables on Tessa in this one!
This special episode features our very own Tessa Misiaszek PhD, and her co-author Matt Johnson PhD, where they discuss insights and lessons in their book: Branding That Means Business.
Matt Johnson PhD is a researcher, writer, professor and speaker focused on the intersection of psychology, neuroscience, and marketing. He writes a very popular blog called Neuroscience Of and a column on Psychology Today called Mind, Brain, and Value.
Tessa Misiaszek PhD is a leader, researcher, author, and keynote speaker, and is currently the Head of Research with the Korn Ferry Institute. Tessa has founded and run multiple companies, and alongside her work at Korn Ferry, is also an instructor at Harvard University.
We invite you to check out Matt and Tessa's book which is available at Amazon, or anywhere you prefer to purchase books. You can find the EMEA version here.
Enjoy!
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