Ep# 49: I Am...Wondering How to Craft a Consistent Brand Identity for my Business & Stand Out Online

The I Am [Dot. Dot. Dot.] Podcast

Ever wondered how a single TikTok idea could spark a six-figure business? This week, Mia and Kristen share their transformative journeys from the corporate grind to successful online ventures.
Learn from their missteps and valuable insights on how visual branding can revolutionise your online presence.
We dive into the nitty-gritty of consistent branding and the power of brand boards, even for the smallest businesses. Hear about the costly mistakes that big names like Gap and Tropicana made with their logo changes, and why cohesive brand identity is crucial for maintaining consumer trust. We'll introduce you to tools like Canva that make creating professional brand boards a breeze and share practical tips on color schemes and fonts that can make your brand unforgettable.
Prepare to be excited about our new custom GPT app for content creation, designed to keep your content fresh and human-sounding. We'll share personal stories, from hair regrowth adventures to the thrill of finding the perfect cream blush. Plus, we'll give you the scoop on converting Instagram followers into a thriving paid community and highlight some valuable freebies available in our show notes. Tune in for a mix of technical tips, heartfelt stories, and a touch of beauty chat to inspire your branding journey.

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Capitole

1. Empowering Women in Branding Podcast (00:00:00)

2. Importance of Branding and Brand Boards (00:10:30)

3. Creating a Visual Brand Identity (00:14:20)

4. Consistency in Branding and Design (00:27:56)

5. Custom GPT for Content Creation (00:32:43)

6. Beauty Chat and Freebies Announcement (00:35:35)