It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella
Manage episode 148670 series 2651
Content provided by A.M. Best Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.M. Best Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.
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69 episoade
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Manage episode 148670 series 2651
Content provided by A.M. Best Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.M. Best Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.
…
continue reading
69 episoade
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Similar cu The Insurance Marketing and Advertising Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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continue reading
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…
continue reading
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…
continue reading
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