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S09 E05: Jason Chinnock, CEO of Ducati North America
Manage episode 365302005 series 2663828
Content provided by Scott Kerr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Kerr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Scott Kerr sits down with Ducati North America's CEO Jason Chinnock to discuss the strategy behind the record sales performance of the renowned Italian luxury motorcycle manufacturer and the importance of the U.S. market to the overall business. He also talks about how Ducati is constantly innovates to keep customers engaged, measuring success beyond sales figures, the type of person Ducati appeals to, and why it has no plans to introduce 'affordable' entry-level motorcycles. Plus: How Ducati is gearing up for the electric era
Featuring: Jason Chinnock, CEO of Ducati North America (ducati.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: [email protected]
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
151 episoade
Distribuie
Manage episode 365302005 series 2663828
Content provided by Scott Kerr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Kerr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Scott Kerr sits down with Ducati North America's CEO Jason Chinnock to discuss the strategy behind the record sales performance of the renowned Italian luxury motorcycle manufacturer and the importance of the U.S. market to the overall business. He also talks about how Ducati is constantly innovates to keep customers engaged, measuring success beyond sales figures, the type of person Ducati appeals to, and why it has no plans to introduce 'affordable' entry-level motorcycles. Plus: How Ducati is gearing up for the electric era
Featuring: Jason Chinnock, CEO of Ducati North America (ducati.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: [email protected]
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
151 episoade
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continue reading
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