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LinkedIn and marketing - interview with Martina Neville, Detta Consults

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Manage episode 421274778 series 3577462
Content provided by Steve Vaughan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Vaughan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Message the show!

In this 2nd of our interview shows, Steve talks to Martina Neville, PhD of Detta Consults. Martina is a specialist and subject matter expert in the field of life science marketing. This is a thought proving show that will for sure get you thinking! Martina tells Steve:

  • Why companies move too quickly into tactical marketing communications before getting their strategy sorted
  • Why most companies get it wrong on LinkedIn
  • Why your company can't tell you what to post on LinkedIn
  • How AI is being used (for better or worse) in social media
  • Why sales is a branch of marketing!

Martina's LinkedIn page : https://www.linkedin.com/in/martina-n/
Detta Consults LinkedIn page: https://www.linkedin.com/company/detta-consulting/

Steve Vaughan, Jonathan Cooper and Pru Layton are Senior Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com
The full list of sales trainers as follows:
Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/
Andy Uff https://www.linkedin.com/in/andy-uff-09160610/

george james ltd training LinkedIn page https://uk.linkedin.com/showcase/george-james-ltd-training
george james training website https://georgejames-training.com/

  continue reading

24 episoade

Artwork
iconDistribuie
 
Manage episode 421274778 series 3577462
Content provided by Steve Vaughan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Vaughan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Message the show!

In this 2nd of our interview shows, Steve talks to Martina Neville, PhD of Detta Consults. Martina is a specialist and subject matter expert in the field of life science marketing. This is a thought proving show that will for sure get you thinking! Martina tells Steve:

  • Why companies move too quickly into tactical marketing communications before getting their strategy sorted
  • Why most companies get it wrong on LinkedIn
  • Why your company can't tell you what to post on LinkedIn
  • How AI is being used (for better or worse) in social media
  • Why sales is a branch of marketing!

Martina's LinkedIn page : https://www.linkedin.com/in/martina-n/
Detta Consults LinkedIn page: https://www.linkedin.com/company/detta-consulting/

Steve Vaughan, Jonathan Cooper and Pru Layton are Senior Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com
The full list of sales trainers as follows:
Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/
Andy Uff https://www.linkedin.com/in/andy-uff-09160610/

george james ltd training LinkedIn page https://uk.linkedin.com/showcase/george-james-ltd-training
george james training website https://georgejames-training.com/

  continue reading

24 episoade

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