LinkedIn and marketing - interview with Martina Neville, Detta Consults
Manage episode 421274778 series 3577462
In this 2nd of our interview shows, Steve talks to Martina Neville, PhD of Detta Consults. Martina is a specialist and subject matter expert in the field of life science marketing. This is a thought proving show that will for sure get you thinking! Martina tells Steve:
- Why companies move too quickly into tactical marketing communications before getting their strategy sorted
- Why most companies get it wrong on LinkedIn
- Why your company can't tell you what to post on LinkedIn
- How AI is being used (for better or worse) in social media
- Why sales is a branch of marketing!
Martina's LinkedIn page : https://www.linkedin.com/in/martina-n/
Detta Consults LinkedIn page: https://www.linkedin.com/company/detta-consulting/
Steve Vaughan, Jonathan Cooper and Pru Layton are Senior Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com
The full list of sales trainers as follows:
Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/
Andy Uff https://www.linkedin.com/in/andy-uff-09160610/
george james ltd training LinkedIn page https://uk.linkedin.com/showcase/george-james-ltd-training
george james training website https://georgejames-training.com/
24 episoade