EP87 - Setting Yourself Up For Success for the rest of 2023

The Maeve Ferguson Podcast

Welcome back to the Maeve Ferguson Podcast

• In episode number 87, Maeve dives deeper into the concept of the gap and the gain, following last week's episode on hidden success strategies.
• Maeve aims to help listeners make the most of the second half of 2023 and encourages them to focus on the gain rather than the gap.

Reflecting on Achievements:

• Maeve emphasizes the importance of taking stock of accomplishments in the business.
• She introduces the concept of an asset list and encourages listeners to look back at the assets created in their businesses since January 1.
• Examples of assets include quiz funnels, landing pages, workshops, and evergreen coaching programs.
• Maeve highlights how even small assets can work for the business over time.
• She encourages listeners to capture and appreciate the wins related to their business model, offers, lead generation, and sales.

Lessons Learned and Clarity of Thinking:

• Maeve shifts the focus to lessons learned in each aspect of the business month by month.
• Reflecting on lessons helps entrepreneurs grow and make strategic decisions.
• Maeve stresses the importance of clarity of thinking, as a confused mind hinders progress and prevents decision-making.
• While entrepreneurs may desire a complete and shiny picture of their business, Maeve explains that clarity comes from knowing the next right move.
• She provides examples, such as choosing a niche, crafting an offer that converts, and making an offer to transition to an evergreen model.

Balancing the Gap and the Gain:

• Maeve discusses the importance of recognizing when gap thinking occurs and gives permission for a brief moment of self-pity or frustration.
• She encourages listeners to limit this time to a few minutes before shifting focus back to the game.
• Maeve emphasizes the benefits of this mindset shift, not just in business but also in personal relationships.

Join Maeve's workshop here