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299 - Turning Customers Into Community with Amy Upchurch, Founder + CEO of Pink Stork

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Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Amy Upchurch, the Founder + CEO of Pink Stork, turned customers into raving fans and a great community—but it didn’t happen overnight.

Empathy and putting yourself in your customers’ shoes? That’s the key.

Me and Amy talk about how connecting with your customers and knowing who they are and what they want is invaluable. People are willing to share their story, and they want to hear yours, too. How do you interview them correctly without overstepping? How does narrowing your focus help you get responses?

Plus, don’t count Facebook and word of mouth out of the marketing question. For many parents and older consumers, Facebook and friends are THE way to hear about new products and gain their trust. How can you leverage this type of connection?

If you’re a mom, a grandma, a cool aunt, or a marketer looking to better connect with your audience, this is the episode for you.

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Amy:

LinkedIn: https://www.linkedin.com/in/amy-upchurch-491550a7/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

471 episoade

Artwork
iconDistribuie
 
Manage episode 455275945 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Amy Upchurch, the Founder + CEO of Pink Stork, turned customers into raving fans and a great community—but it didn’t happen overnight.

Empathy and putting yourself in your customers’ shoes? That’s the key.

Me and Amy talk about how connecting with your customers and knowing who they are and what they want is invaluable. People are willing to share their story, and they want to hear yours, too. How do you interview them correctly without overstepping? How does narrowing your focus help you get responses?

Plus, don’t count Facebook and word of mouth out of the marketing question. For many parents and older consumers, Facebook and friends are THE way to hear about new products and gain their trust. How can you leverage this type of connection?

If you’re a mom, a grandma, a cool aunt, or a marketer looking to better connect with your audience, this is the episode for you.

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Amy:

LinkedIn: https://www.linkedin.com/in/amy-upchurch-491550a7/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

471 episoade

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