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211. Neuromarketing: Reducing Friction in Business & Life
MP3•Pagina episodului
Manage episode 290312692 series 2454595
Content provided by Priest Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Priest Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition. Roger's new book takes you step-by-step through the process of:
…
continue reading
- Empowering frank conversations
- Guiding individual and team behaviors
- Getting ahead of friction
- Optimizing the customer experience
- Building a frictionless corporate culture
Sponsor/Partnership:
Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.
219 episoade
211. Neuromarketing: Reducing Friction in Business & Life
The Marketplace: Online Business | Marketing | Finance| Lifestyle
MP3•Pagina episodului
Manage episode 290312692 series 2454595
Content provided by Priest Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Priest Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition. Roger's new book takes you step-by-step through the process of:
…
continue reading
- Empowering frank conversations
- Guiding individual and team behaviors
- Getting ahead of friction
- Optimizing the customer experience
- Building a frictionless corporate culture
Sponsor/Partnership:
Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.
219 episoade
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