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Analyzing the CEO–CMO relationship and its effect on growth
Manage episode 405082028 series 89127
Content provided by McKinsey & Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McKinsey & Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
CEOs acknowledge the expertise and importance of chief marketing officers and their role in helping the company grow, yet there’s still a strategic disconnect in the C-suite. CEOs and chief marketing officers (CMOs) must work together closely for any marketing plan to flourish. On this episode of The McKinsey Podcast, McKinsey partner Robert Tas joins editorial director Roberta Fusaro to discuss how to nurture the CEO–CMO relationship.
Our second segment features an excerpt from our Author Talks series, with author Karin M. Reed. She wrote Suddenly Virtual: Making Remote Meetings Work (Wiley, March 2021) and shares tips on how to create the perfect virtual meeting.
See www.mckinsey.com/privacy-policy for privacy information
305 episoade
Distribuie
Manage episode 405082028 series 89127
Content provided by McKinsey & Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McKinsey & Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
CEOs acknowledge the expertise and importance of chief marketing officers and their role in helping the company grow, yet there’s still a strategic disconnect in the C-suite. CEOs and chief marketing officers (CMOs) must work together closely for any marketing plan to flourish. On this episode of The McKinsey Podcast, McKinsey partner Robert Tas joins editorial director Roberta Fusaro to discuss how to nurture the CEO–CMO relationship.
Our second segment features an excerpt from our Author Talks series, with author Karin M. Reed. She wrote Suddenly Virtual: Making Remote Meetings Work (Wiley, March 2021) and shares tips on how to create the perfect virtual meeting.
See www.mckinsey.com/privacy-policy for privacy information
305 episoade
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Similar cu The McKinsey Podcast
A weekly podcast featuring the leading thinkers in business and management.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana F ...
…
continue reading
Tired of management theory? Want to learn specific skills to help improve your management performance? Then Manager Tools is the podcast for you! Manager Tools is a weekly business podcast focused on helping professionals become more effective managers and leaders. Each week, we discuss specific actions for professionals to take to achieve their desired management and career objectives. Manager Tools won Best Business Podcast Award in 2006, 2007, 2008, and 2012 as well as the People's Choice ...
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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