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Episode 292 - Flavored Whiskey: Breaking the Taboo

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Manage episode 449135992 series 1794311
Content provided by Eric Kozlik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Kozlik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Eric leads a panel discussion about flavored whiskey at the 2024 American Distilling Institute Conference and Trade show in Baltimore, Maryland. The esteemed panel includes:

We cover a range of important topics in this discussion, all related to the art and craft of bringing flavored whiskeys to market in a crowded and opinionated market. Some of the specific threads we pursue include:

  • Who's drinking flavored whiskey and how we can grow that demographic
  • Using chefs, bartenders, and culinary inspiration as fuel for product development
  • Navigating the regulatory grey areas pertaining to flavored whiskey and distilled spirits specialties
  • Optimizing your formulation when using both fresh botanicals and manufactured specialty flavors
  • How to approach branding and product placement of flavored whiskeys within an existing portfolio with other, non-flavored whiskeys.
  • What might set a "high-end" flavored whiskey apart from the perceived "low-brow" options that currently crowd the shelves.
  • And much, much more
  continue reading

311 episoade

Artwork
iconDistribuie
 
Manage episode 449135992 series 1794311
Content provided by Eric Kozlik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Kozlik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Eric leads a panel discussion about flavored whiskey at the 2024 American Distilling Institute Conference and Trade show in Baltimore, Maryland. The esteemed panel includes:

We cover a range of important topics in this discussion, all related to the art and craft of bringing flavored whiskeys to market in a crowded and opinionated market. Some of the specific threads we pursue include:

  • Who's drinking flavored whiskey and how we can grow that demographic
  • Using chefs, bartenders, and culinary inspiration as fuel for product development
  • Navigating the regulatory grey areas pertaining to flavored whiskey and distilled spirits specialties
  • Optimizing your formulation when using both fresh botanicals and manufactured specialty flavors
  • How to approach branding and product placement of flavored whiskeys within an existing portfolio with other, non-flavored whiskeys.
  • What might set a "high-end" flavored whiskey apart from the perceived "low-brow" options that currently crowd the shelves.
  • And much, much more
  continue reading

311 episoade

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