Pros and Cons of Adding Sponsors to Your Podcast as a Business Owner

The More Profitable Podcast with Stacey Harris

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Small business owners using their podcast to generate, educate, and convert right fit clients often consider their show, self sponsored. This is precisely how I see our show. Uncommonly More sponsors this show, that allows me to be use the CTAs to promote things like The Podcasting for Profitability Roundtable or our Podcast Strategy Intensives.

But does my business need to be the ONLY sponsor for my podcast? Maybe not.

Podcasters often thing sponsorships can be a cash cow, but hold your horses—there's a fine line between being resourceful and turning your podcast into an ad fest. That’s why we’re digging deep the pros and cons of adding third-party sponsors to your small business podcast.

In this episode of The More Profitable Podcast, we’re taking a no BS approach to podcast sponsorships for service-based businesses because there is never ONE right answer, or ONE right way, only you know what’s best for your podcast and your business.

3:29 - Using sponsorships to help get listeners ready to buy services or products.

7:33 - The risk of providing distractions and shiny objects to the audience you’re trying to convert.

11:52 - The impact of adding additional sponsorships on the listener experience.

17:1 - Right-fit sponsorships align with the show's goal of generating, educating, and converting right-fit clients.

20:47 - Assessing sponsorships based on your show's goals and your business model.

Mentioned In Pros and Cons of Adding Sponsors to Your Podcast as a Business Owner

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

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