From Zero to Hero: Transform Your Pilates Studio with CRM [CRM Series]

The Pilates Business Podcast

Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign.
As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing and marketing strategies. With a mission to propel ActiveCampaign towards 1 billion in annual recurring revenue, Casey sheds light on the transformative power of CRM for businesses of all sizes.
David and Casey explore the myriad benefits of CRM, emphasising the importance of personalisation, segmentation, and seamless integration with other business systems. They discuss practical strategies for leveraging tools like ActiveCampaign and Bonjoro for digital personal touch points, and highlight the critical role of email marketing in nurturing client relationships.
Through engaging conversation and real-world examples, David and Casey demystify CRM, empowering listeners to unlock its full potential in driving business growth and fostering meaningful connections with customers.
Tweetables
“One of the things that is encouraging is when you can just build one system, and have that one system operating and driving a benefit for you and saving that time and you're not having to poke around in a million different places... because they're fundamental.”
Casey Hill – Senior Growth Marketing Manager, ActiveCampaign
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Capitole

1. Introduction to Casey Hill and His Expertise (00:00:00)

2. Podcast Welcome and Hello to Casey (00:01:03)

3. Understanding CRM and Its Benefits (00:02:00)

4. The Role of CRM in Small Businesses (00:03:58)

5. The Ease of Use of CRM (00:04:52)

6. Building Systems with CRM (00:05:01)

7. Identifying Business Gaps and Building Structures (00:05:44)

8. Using CRM for Business Growth (00:06:22)

9. Personal Experience with CRM (00:07:56)

10. Understanding 'All in One' Solutions (00:10:26)

11. The Power of Personalisation and Segmentation in CRM (00:13:19)

12. The Importance of Integration in CRM (00:16:01)

13. Personal Story: Transitioning to ActiveCampaign (00:20:00)

14. Bonjoro: A Tool for Personalised Digital Touchpoints (00:21:36)

15. Conclusion and Preview of Next Episode (00:24:38)