267. Wellness industry is changing in 2024 and how you can adapt (Practitioner's Chit Chat)

The Playground

I wanted to personally reflect how the energy of 2024 is going to shift how wellness practitioners are able to thrive in a completely different wellness market in the upcoming year. Many folks doubled down on the internet for wellness in 2020, but that energy, including buyer behavior, social psychology, and the NEED for human connection is going to dictate practitioners’ success IRL. This means you have to pay attention to social climate and the WAY you are presenting your services (therapy, breathwork, sound healing, etc.). As much as virtual connection has value, practitioners like you are needed to be out IN-PERSON. Though for the last 3 years our trainings, mentorships, and masterminds has been mainly online, I continue to keep a temperature check on how people are seeking connection in today’s world. Internet exhaustion is real and we need more authentic people-to-people vibes with practitioners trained and brave enough to hold space. If you can make small adjustments to your practice to reflect that, you’re going to be JOLTED…and I mean JOLTED into amazing opportunities that you can’t even conceive right now. I practice what I preach, too. And making a “re-shift”, if you will, from in person to virtual to in person to… (you get it) comes with its own territories of excitement, fear, and the unknown. For this, I’d revert back to basics. Make a flyer. Invite people. Say Hi. Be a person. Work on your own emotional regulation to bother bringing your gifts out into the world. This being a human, educator, and having space to evolve is some of my favorite things about us, and I’m proud of you for sticking in there. Have you felt this shift? Let me know!

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💃🏽 About Shanila: I'm your mentor in the healing arts, founder of AlwaysPlay Studios and Flow Breathwork Facilitator Training, supporting you in becoming an empowered an embodied practitioner in the healing arts.