Avoid these mistakes in your next customer newsletter: Mark Evans

The SaaS Sprints Podcast (Content Marketing Podcast)

Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love.

If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:40 - Why bottom funnel content is ignored?

04:22 - What content to focus in initial stages

06:56 - Don't go too broad too early

08:38 - Components of product comparison page

14:21 - Framework for customer marketing

15:07 - Mistakes to avoid in your newsletter

18:20 - Picking the case stories is a balancing act

20:45 - Most companies don't take advantage of their About Us page

24:33 - Always start with brand positioning

26:09 - Rapid Fire

38:31 - Connect with Mark on LinkedIn

38:55 - Parting msg: Marketing is balancing act

💌 Connect with Mark Evans💌

➟ Linkedin 🔗 https://www.linkedin.com/in/markev/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/avoid-these-mistakes-in-your-next-customer-newsletter/id1686734014?i=1000622961027

➟ Spotify 🔗 https://open.spotify.com/episode/5MWsCT9CXJwGzdLNc7bGny

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTYxMzIwYTQtN2Q4Yi00NDljLWE5MTMtYjFhMzQ0ZGQ5YWFl

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #customerexperience #content

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

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