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Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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How content marketing falls short for sales: Scott Marker
Manage episode 373573905 series 3473624
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales.
We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.
Whether you're a startup or an established business, this podcast is a must-listen.
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:50 - Why do sales people create their own content?
04:32 - The gap between sales and content creation
08:48 - Talk to sales people
10:44 - How to be a better partner to AEs and SDRs
13:21 - Understanding the sales world
15:27 - It's equally sales team's job to take content help
16:49 - Earning a content champion in sales
18:10 - Rapid Fire
28:34 - Connect with Scott on LinkedIn
29:20 - Parting msg: Always keep learning
💌 Connect with Scott Marker💌
➟ Linkedin 🔗 https://www.linkedin.com/in/scottmarker1/
Also, please listen to the episode on:
➟ Apple 🔗 https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969
➟ Spotify 🔗 https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNE
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1
✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
🔗 https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
🔗 https://www.saas-sprints.com/podcast/
🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀
➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter'
https://www.linkedin.com/newsletters/7063723586229858304/
𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS_Sprints
#saas #sales #content
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
scott marker podcast
content marketing
saas content
sales content
saas sprints podcast
sales experience
21 episoade
Distribuie
Manage episode 373573905 series 3473624
Content provided by Yaagneshwaran Ganesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaagneshwaran Ganesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales.
We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.
Whether you're a startup or an established business, this podcast is a must-listen.
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:50 - Why do sales people create their own content?
04:32 - The gap between sales and content creation
08:48 - Talk to sales people
10:44 - How to be a better partner to AEs and SDRs
13:21 - Understanding the sales world
15:27 - It's equally sales team's job to take content help
16:49 - Earning a content champion in sales
18:10 - Rapid Fire
28:34 - Connect with Scott on LinkedIn
29:20 - Parting msg: Always keep learning
💌 Connect with Scott Marker💌
➟ Linkedin 🔗 https://www.linkedin.com/in/scottmarker1/
Also, please listen to the episode on:
➟ Apple 🔗 https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969
➟ Spotify 🔗 https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNE
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1
✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
🔗 https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
🔗 https://www.saas-sprints.com/podcast/
🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀
➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter'
https://www.linkedin.com/newsletters/7063723586229858304/
𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS_Sprints
#saas #sales #content
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
scott marker podcast
content marketing
saas content
sales content
saas sprints podcast
sales experience
21 episoade
ทุกตอน
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