Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Mastering Outbound Sales: Strategies for B2B SaaS Success
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Manage episode 414618609 series 2545518
Content provided by David Dulany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Dulany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This episode of the Sales Development Podcast, hosted by David Dulany and featuring expert guest Mark Colgan, delves into the intricate world of outbound sales strategies for B2B SaaS companies.
The discussion centers on overcoming common pitfalls that many companies face when their outbound efforts yield diminishing returns. Mark breaks down his two-phase approach to revitalizing outbound campaigns, beginning with refining messaging to better address potential clients' pain points and moving towards leveraging intent data and trigger events to target prospects more effectively.
The podcast offers a deep dive into identifying and utilizing signals and triggers that predict buyer readiness, thereby enhancing the precision of outbound campaigns. Through real-world examples and practical advice, the episode provides listeners with actionable insights into optimizing their sales processes, from redefining Ideal Customer Profiles (ICPs) to integrating new technologies into existing sales stacks.
The podcast is an essential resource for sales professionals aiming to boost their outbound effectiveness and drive sustained revenue growth.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
…
continue reading
The discussion centers on overcoming common pitfalls that many companies face when their outbound efforts yield diminishing returns. Mark breaks down his two-phase approach to revitalizing outbound campaigns, beginning with refining messaging to better address potential clients' pain points and moving towards leveraging intent data and trigger events to target prospects more effectively.
The podcast offers a deep dive into identifying and utilizing signals and triggers that predict buyer readiness, thereby enhancing the precision of outbound campaigns. Through real-world examples and practical advice, the episode provides listeners with actionable insights into optimizing their sales processes, from redefining Ideal Customer Profiles (ICPs) to integrating new technologies into existing sales stacks.
The podcast is an essential resource for sales professionals aiming to boost their outbound effectiveness and drive sustained revenue growth.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
360 episoade
MP3•Pagina episodului
Manage episode 414618609 series 2545518
Content provided by David Dulany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Dulany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This episode of the Sales Development Podcast, hosted by David Dulany and featuring expert guest Mark Colgan, delves into the intricate world of outbound sales strategies for B2B SaaS companies.
The discussion centers on overcoming common pitfalls that many companies face when their outbound efforts yield diminishing returns. Mark breaks down his two-phase approach to revitalizing outbound campaigns, beginning with refining messaging to better address potential clients' pain points and moving towards leveraging intent data and trigger events to target prospects more effectively.
The podcast offers a deep dive into identifying and utilizing signals and triggers that predict buyer readiness, thereby enhancing the precision of outbound campaigns. Through real-world examples and practical advice, the episode provides listeners with actionable insights into optimizing their sales processes, from redefining Ideal Customer Profiles (ICPs) to integrating new technologies into existing sales stacks.
The podcast is an essential resource for sales professionals aiming to boost their outbound effectiveness and drive sustained revenue growth.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
…
continue reading
The discussion centers on overcoming common pitfalls that many companies face when their outbound efforts yield diminishing returns. Mark breaks down his two-phase approach to revitalizing outbound campaigns, beginning with refining messaging to better address potential clients' pain points and moving towards leveraging intent data and trigger events to target prospects more effectively.
The podcast offers a deep dive into identifying and utilizing signals and triggers that predict buyer readiness, thereby enhancing the precision of outbound campaigns. Through real-world examples and practical advice, the episode provides listeners with actionable insights into optimizing their sales processes, from redefining Ideal Customer Profiles (ICPs) to integrating new technologies into existing sales stacks.
The podcast is an essential resource for sales professionals aiming to boost their outbound effectiveness and drive sustained revenue growth.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
360 episoade
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