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Making National Security Meaningful with David Van Bennekum - 286

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Manage episode 409533418 series 2898074
Content provided by Sarah Archer and Sarah Archer: Speaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Archer and Sarah Archer: Speaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

When I met David Van Bennekum on Linked In and he told me he’d written a self-help book on National Security, I thought ‘That’s a bit unusual, followed by blimey he’s got some guts … that’s a challenging topic’.

My curiosity was well and truly piqued though, so I had a look at his LinkedIn profile and saw that he was a former United States Marine Corps Infantry and Logistics Officer. He was a veteran of Iraq and Afghanistan and he’d retired from active service as a Lieutenant Colonel.

Then I saw that besides that, he had a law degree and also a Masters in National Security Law from Georgetown University.

He obviously had the knowledge, but as I messaged him back to find out more, I’m not going to lie … based on previous conversations with some ‘experts’, I was fully expecting him to bore the pants off me!

But … the opposite happened. When he started sharing about it, he didn’t waffle on about facts and stats, no … he made me laugh and even better, gave me a light bulb moment about something truly important.

And that’s when I knew I had to get him on the show, because being able to make something complex, technical and difficult, engaging and relatable to an audience, is a key skill for writers and speakers.

If you want to get a different perspective on how to make your subject more entertaining, then sit back and listen ‘cause you’ll love this show.

What you’ll discover:

  • Why David decided to write the first self-help book on National Security
  • How he decided on the big idea of the book
  • Why people are sceptical about it and how he addresses that.
  • Why the six degrees of Kevin Bacon game is relevant to National Security
  • David’s definition of National Security and why he thinks it applies universally.
  • What he means by ‘true community’
  • How he approached making the topic entertaining and relatable, and why this was so critical.
  • Some examples of his approach in action.
  • Where speaking fits into the picture.

All things David:

https://store.bookbaby.com/book/searching-for-true-community

https://www.linkedin.com/in/dvanbennekum/

X: @dvanbennekum

Books & Resources*:

Oliver Twist by Charles Dickens

Resources:

The Hookology Workshop - Making Sure Your Talk is Captivating From the Start

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Get a Powerful Talk Structure - Join the Masterclass

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

  • Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

*(please note if you use my link I get a small commission, but this does not affect your payment)

  continue reading

309 episoade

Artwork
iconDistribuie
 
Manage episode 409533418 series 2898074
Content provided by Sarah Archer and Sarah Archer: Speaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Archer and Sarah Archer: Speaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

When I met David Van Bennekum on Linked In and he told me he’d written a self-help book on National Security, I thought ‘That’s a bit unusual, followed by blimey he’s got some guts … that’s a challenging topic’.

My curiosity was well and truly piqued though, so I had a look at his LinkedIn profile and saw that he was a former United States Marine Corps Infantry and Logistics Officer. He was a veteran of Iraq and Afghanistan and he’d retired from active service as a Lieutenant Colonel.

Then I saw that besides that, he had a law degree and also a Masters in National Security Law from Georgetown University.

He obviously had the knowledge, but as I messaged him back to find out more, I’m not going to lie … based on previous conversations with some ‘experts’, I was fully expecting him to bore the pants off me!

But … the opposite happened. When he started sharing about it, he didn’t waffle on about facts and stats, no … he made me laugh and even better, gave me a light bulb moment about something truly important.

And that’s when I knew I had to get him on the show, because being able to make something complex, technical and difficult, engaging and relatable to an audience, is a key skill for writers and speakers.

If you want to get a different perspective on how to make your subject more entertaining, then sit back and listen ‘cause you’ll love this show.

What you’ll discover:

  • Why David decided to write the first self-help book on National Security
  • How he decided on the big idea of the book
  • Why people are sceptical about it and how he addresses that.
  • Why the six degrees of Kevin Bacon game is relevant to National Security
  • David’s definition of National Security and why he thinks it applies universally.
  • What he means by ‘true community’
  • How he approached making the topic entertaining and relatable, and why this was so critical.
  • Some examples of his approach in action.
  • Where speaking fits into the picture.

All things David:

https://store.bookbaby.com/book/searching-for-true-community

https://www.linkedin.com/in/dvanbennekum/

X: @dvanbennekum

Books & Resources*:

Oliver Twist by Charles Dickens

Resources:

The Hookology Workshop - Making Sure Your Talk is Captivating From the Start

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Get a Powerful Talk Structure - Join the Masterclass

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

  • Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

*(please note if you use my link I get a small commission, but this does not affect your payment)

  continue reading

309 episoade

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