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E45: Policy Holders, Premiums, and Buyer Personas
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Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?
- (00:52) - More About The Insurance Landscape In India
- (07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe?
- (13:25) - The Big Buyer Persona
- (19:03) - The Post-Purchase Game: What Metrics Do They Track?
- (25:12) - Selling Insurance: What Are Your Users Looking For?
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