B2B Lead Generation: The Ultimate Lead Generation and Appointment Setting Guide

The Takeover with Tim and Cindy

Could your business use more leads and sales appointments? If so, this Ultimate Lead Generation & Appointment Setting Guide is for you!

Today, we’ll show you the ultimate guide to lead generation and appointment setting—two game-changing strategies that can help you dominate your industry. We break down the exact steps to build a targeted prospect list, craft irresistible messages, and execute follow-up strategies that actually work. Whether you’re just starting out or fine-tuning your current lead system, you’ll learn practical tactics to boost your lead flow and fill your calendar with high-quality appointments.
Let’s turn your outreach into real results:

[00:00] Introduction: Why Lead Generation & Appointment Setting Matter

[00:28] Defining Lead Generation vs. Appointment Setting

[04:44] Building Your Target Prospect List

[11:16] Creating Desire Through Messaging

[18:50] Consistency and Scalability in Your Process

[23:08] The Power of Follow-Up

[28:42] Turning Leads Into Appointments

[33:24] Actionable Steps to Boost Conversions

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Capitole

1. Introduction: Why Lead Generation & Appointment Setting Matter (00:00:00)

2. Defining Lead Generation vs. Appointment Setting (00:00:28)

3. Building Your Target Prospect List (00:04:44)

4. Creating Desire Through Messaging (00:11:16)

5. Consistency and Scalability in Your Process (00:18:50)

6. The Power of Follow-Up (00:23:08)

7. Turning Leads Into Appointments (00:28:42)

8. Actionable Steps to Boost Conversions (00:33:24)