copy that sells? write the way people talk: identity architecture part 2 — how to use magnetic messaging to create a universe around your brand

The Unschool by Andi Alleman

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Today's show:

Part 2 in our series on Identity Architecture.

This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand.

In this episode:

• What is Magnetic Messaging?

  • More than catchy slogans - creates deep connections and encapsulates your brand identity.
  • Makes your message stand out and compels audience engagement.

• The Importance of Emotional Resonance

  • Key to effective magnetic messaging - connects with your audience on a personal level.
  • Builds trust, loyalty, and makes them feel seen and understood.
  • Words have the power to forge relationships that visuals alone cannot.

• IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble

Link mentioned: Words Build Brands, Fonzie interview

RESOURCES:

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This show is produced, mixed, recorded + additional music by Ben Alleman