061: Why Your Website is the Heart of Your Marketing Strategy

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

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The Agile Brand with Greg Kihlström®

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

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We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

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Key Takeaways:

The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

Resources Mentioned in This Episode:

Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.
Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

Freebie:

Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get more organic traffic.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Capitole

1. Introduction (00:00:00)

2. The Importance of Website Optimisation (00:00:27)

3. Overcoming Tech Overwhelm (00:00:57)

4. Website as a Marketing Priority (00:02:06)

5. Central Role of Your Website (00:02:51)

6. Optimising for Search (00:07:24)

7. Optimising for Usability (00:09:10)

8. Optimising for Calls to Action (00:09:47)

9. Organising Your Content (00:11:18)

10. Review and Next Steps (00:13:15)

70 episoade

#Business #Marketing #Jules White: Website & SEO Consultant #Jules White: Website #SEO Consultant #Website #Course Creators #Women In Business #Tech #SEO #Conversion Rate Optimisation

061: Why Your Website is the Heart of Your Marketing Strategy

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

published acum un an

Distribuie

MP3•Pagina episodului

Key Takeaways:

The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

Resources Mentioned in This Episode:

Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.
Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

Freebie:

Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get more organic traffic.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Capitole

1. Introduction (00:00:00)

2. The Importance of Website Optimisation (00:00:27)

3. Overcoming Tech Overwhelm (00:00:57)

4. Website as a Marketing Priority (00:02:06)

5. Central Role of Your Website (00:02:51)

6. Optimising for Search (00:07:24)

7. Optimising for Usability (00:09:10)

8. Optimising for Calls to Action (00:09:47)

9. Organising Your Content (00:11:18)

10. Review and Next Steps (00:13:15)

70 episoade

#Business #Marketing #Jules White: Website & SEO Consultant #Jules White: Website #SEO Consultant #Website #Course Creators #Women In Business #Tech #SEO #Conversion Rate Optimisation

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acum 18 weeks15:50

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In this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins. Key Takeaways: Set Up Google Search Console : Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility. Optimise Your Google Business Profile : Discover how a well-optimised Google Business Profile can impact local SEO. Jules explains how to make your business stand out by updating categories, services, and products, as well as encouraging customer reviews. This is particularly effective for businesses with a physical location or service area. Update Page Titles and Meta Descriptions : Jules recommends optimising titles and meta descriptions to attract clicks and improve rankings. Including keywords and making descriptions engaging can encourage more users to visit your website. Resources mentioned in this episode: Get the Free Beginner's QuickStart Guide to SEO Explore Google Analytics & Search Console Made Simple Course for a comprehensive guide to getting started. Episode 008: How To Avoid Shady Tactics That Can Harm Your Google Profile! Episode 023: Quick Website Traffic Wins With Local SEO Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide Book a Power Hour with Jules for a tailored recommendation session for your website or Google Business Profile. Remember to subscribe for practical tips to drive more traffic and conversions, with a focus on simplicity and effectiveness. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…

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