Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
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062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
Manage episode 463389869 series 3584590
Content provided by Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success.
Key Takeaways:
- The Power of Networking and Building Relationships: Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take away.
- Investing in Your Website: Learn why your website should be the hub of your business and how to use it to build authority, grow your audience, and convert visitors into customers. Jules also discusses the importance of tackling tech overwhelm and making your website work harder for you.
- Getting in Front of Other People’s Audiences: Explore ways to collaborate with others, from guest talks and podcast appearances to participating in bundles, to expand your reach and showcase your expertise.
This episode is packed with actionable tips to help you grow your audience with confidence—independent of social media.
- Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales or understand the tech!
- Free Beginner's QuickStart Guide to SEO: A simple guide to get started with SEO.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Capitole
1. The Risks of Relying on Social Media (00:00:00)
2. Building a Strong Network (00:02:24)
3. Investing in Your Website (00:04:59)
4. Leveraging Other Communities (00:10:08)
5. Conclusion and Final Thoughts (00:11:47)
70 episoade
062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
DistribuieManage episode 463389869 series 3584590
Content provided by Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success.
Key Takeaways:
- The Power of Networking and Building Relationships: Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take away.
- Investing in Your Website: Learn why your website should be the hub of your business and how to use it to build authority, grow your audience, and convert visitors into customers. Jules also discusses the importance of tackling tech overwhelm and making your website work harder for you.
- Getting in Front of Other People’s Audiences: Explore ways to collaborate with others, from guest talks and podcast appearances to participating in bundles, to expand your reach and showcase your expertise.
This episode is packed with actionable tips to help you grow your audience with confidence—independent of social media.
- Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales or understand the tech!
- Free Beginner's QuickStart Guide to SEO: A simple guide to get started with SEO.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Capitole
1. The Risks of Relying on Social Media (00:00:00)
2. Building a Strong Network (00:02:24)
3. Investing in Your Website (00:04:59)
4. Leveraging Other Communities (00:10:08)
5. Conclusion and Final Thoughts (00:11:47)
70 episoade
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 070: Simple SEO Fixes to Get More Local Clients SEO AUDIT with Jo Bolton 32:25
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website. Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable advice on creating case studies, refining service pages, and leveraging Google Business Profile to boost local visibility. Key Takeaways: Optimising for Local Search: Learn how to target local keywords effectively and structure your website to rank for location-based searches. Google Business Profile Wins: Discover how linking your Google Business Profile to your website can improve local search rankings. The Power of Case Studies: See why creating case study pages featuring local clients can enhance your website’s authority. Structuring Website Content for SEO: Understand how to use heading tags, page titles, and URLs to improve search visibility. Building a Website That Converts: Learn why clarity, personality, and a strategic content structure are essential for attracting and converting visitors. If you're looking to improve your local SEO and ensure your website is working for your business, this episode is packed with practical insights! Resources mentioned in this episode: Google Business Profile Mini-Intensive – Get expert help in optimising your profile for better local search visibility Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines Don’t forget to subscribe to the podcast for more actionable tips on SEO, website strategy, and business growth! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 069: 3 Simple Ways to Use AI to Instantly Improve Your Website 28:47
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutYour website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically. In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing user experience. You’ll learn how to make small yet powerful tweaks that can have a big impact on conversions. Key Takeaways: ✅ AI’s Limitations & Strengths – Understand what AI can and can’t do when it comes to improving your website. ✅ Improve Your Website Copy – Discover how AI can help refine your headlines, calls to action, and messaging for better conversions. ✅ Maximise Your Content – Learn how AI can help you make the most of your existing content, repurpose it, and connect it for better SEO. ✅ Enhance Website Navigation & UX – Use AI to structure your site more effectively, helping visitors find what they need faster. Resources mentioned in this episode: 🎧 Listen to more episodes of The Website Success Show 🎙️ Episode 067: How to Improve Your Website (Even with Limited Time) 🎙️ Episode 051: AI for Websites - Simple Ways to Save Time and Grow Your Business 🔍 Work with me: Website & SEO Strategy Power Hour If you want your website to bring in more leads and sales, tune in to this episode and take action today! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 068: What to Do When Your Website Feels Like a 'Hot Mess' - Website SEO Audit for Entrepreneur Brittany Long 29:38
29:38 Redare mai Târziu Redare mai Târziu Liste Like Plăcut29:38
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIf your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long , founder of Impact Driven AI , uncover why her website isn’t working for her business—and what she can do to fix it. Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert new clients. Together, Jules and Brittany dive into an SEO audit , breaking down the key areas holding her site back and the simple, practical steps to improve it. Key Takeaways: 🔹 Why a website should work alongside your social presence – and how to avoid disconnects. 🔹 How to check if your site is indexed in Google (and why it matters for SEO). 🔹 The problem with separating sales pages from your main site – and how to fix it. 🔹 Why page speed matters for search rankings (and what’s slowing Brittany’s site down). 🔹 Easy SEO wins – from optimising page titles to structuring content effectively. Resources mentioned in this episode: Google Search Console & Analytics Mini-Course – Learn how to track your website’s performance. Episode 006: Explaining The Difference Between Websites, Sales Pages & Landing Pages – Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEO. Episode 051: AI for Websites - Simple Ways to Save Time and Grow Your Business – How AI can support your website growth. Connect with Brittany Long: 💡 Instagram: @womenthrivewithAI | @impactdrivenAI 💡 Website: Impact Driven AI If your website feels like a hot mess and you’re unsure where to start, this episode is packed with practical insights to help you get found, build authority, and create a site you’re proud to share! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 067: How to Improve Your Website (Even with Limited Time) 12:44
12:44 Redare mai Târziu Redare mai Târziu Liste Like Plăcut12:44
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?" Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear action plan to help you make smarter website decisions without the overwhelm. Key Takeaways: ✅ Start with Google Search Console: If you haven't set it up yet, this is your first step! Learn how this tool helps you understand how Google sees your site and reveals opportunities to improve your rankings. ✅ Find Your Low-Hanging SEO Wins: Discover how to use Google Search Console to identify pages that could rank higher with small tweaks—helping you get found in search without needing to start from scratch. ✅ Optimise Your Sales Pages First: Learn why focusing on 'money pages' (like product pages, booking pages, or key services) should be your priority before tweaking other areas of your site. ✅ Make Your Homepage Work Harder: Ensure your homepage acts as a signposting hub, guiding visitors to explore your content, trust your expertise, and take action. Jules also highlights the power of using AI to analyse your homepage , ensuring it's clear, engaging, and conversion-friendly. Resources mentioned in this episode: 🎓 Google Analytics & Search Console Mini-Course – Learn how to set up and use these tools to track your website performance. 💡 Book a Power Hour – Get expert guidance on understanding your website data and finding quick wins for better rankings and conversions. 🔗 Episode022: What To Do If You Don't Know Where To Get Started If you're looking for simple yet powerful ways to make your website work smarter , this episode is for you! Don’t forget to subscribe for more practical SEO and website tips. 🚀 Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 066: Optimising Your Podcast SEO: Live Audit with Olivia Radcliffe 28:06
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother , attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business. Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth. Key Takeaways: Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability. Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening. The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO. Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact. Resources mentioned in this episode: Free SEO for Podcasts Checklist – A step-by-step guide to optimising your podcast for better visibility. Podcast SEO Mini Intensive – Work with Jules to refine your podcast SEO and attract more listeners. Marketing Like a Mother Podcast – Listen to Olivia’s show for insights on marketing as a mum entrepreneur. The Bluebell Group – Find out more about Olivia’s work in helping mums grow businesses that fit their lives. If you’re ready to make your podcast more discoverable and impactful, this episode is packed with actionable tips. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 065: SEO for Podcasts: Essential Tips to Increase Your Reach 23:38
23:38 Redare mai Târziu Redare mai Târziu Liste Like Plăcut23:38
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media. Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with actionable insights. Key Takeaways: What is Podcast SEO? Learn how search optimisation works within podcast platforms and how it differs from traditional SEO. Optimising Your Show Name & Description: Discover why including descriptive keywords in your podcast title can make all the difference in search visibility. The Power of Episode Titles & Descriptions: Find out how to write compelling, keyword-rich episode titles and descriptions that attract more listeners. Podcast Artwork That Stands Out: Understand the importance of readable, attention-grabbing podcast cover art for attracting new audiences. Bringing Traffic Back to Your Website: Learn why having a dedicated podcast page on your website can improve your domain authority and SEO. If you're looking to increase your podcast's reach and make your content work harder for you, this episode is a must-listen! Resources mentioned in this episode: Free SEO for Podcast Checklist – Get the essential steps to optimise your podcast for search. SEO for Podcasts Workshop Replay – Learn how to stand out on any platform with a structured SEO strategy. Don't forget to subscribe to the podcast for more actionable insights on SEO and website success! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 064: Optimising Your Google Business Profile: Simple Tweaks for Better Visibility AUDIT EPISODE 29:55
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites. Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising the profile, including: Prioritising local SEO: Focusing on local service areas to strengthen the profile's relevance and attract nearby clients. Enhancing the profile with visuals: Adding photos and videos showcasing services, team interactions, and client testimonials. Optimising business categories: Selecting relevant primary and secondary categories to improve search visibility. Regularly updating the profile: Posting updates about services, events, and blog posts to keep the profile active and engaging. Actively seeking and responding to reviews: Encouraging clients to leave reviews and engaging with them to build trust and credibility. This episode offers valuable insights for businesses looking to optimize their Google Business Profile and enhance their online presence. Resources mentioned in this episode: Episode 062: Jules' top three ways to get business that aren't social media Google Business Profile Checklist: Download your free checklist Mini Intensive: Book a session with Jules to optimise your Google Business Profile Ready Steady Websites: Learn more about Jude's services Connect with Jude: Find her on LinkedIn and Ready Steady Websites on Instagram and Facebook Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and online marketing! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 063: The Shift Away from Social Media – What’s Next? 18:13
18:13 Redare mai Târziu Redare mai Târziu Liste Like Plăcut18:13
Redare mai Târziu Redare mai Târziu Liste Like PlăcutThere’s a growing conversation about leaving social media, with more business owners questioning whether it’s really worth their time. In this episode, Jules explores why social media isn’t essential for business growth and how websites and SEO offer a more sustainable alternative. What’s covered in this episode: Why social media can feel exhausting – and why it’s not the only way to grow a business How focusing on a website and SEO helps attract people already looking for a solution The key steps to getting started with SEO and increasing visibility How to create content that works long-term instead of disappearing in a feed Resources mentioned in this episode: Episode 2: Why You Don’t Have to Keep Feeding the Algorithm – Why social media isn’t the only way to market a business Episode 28: Exploring Social Media Minimalism – Reducing social media reliance while still growing a brand 033: Social Media vs SEO: Busting The Myths Free Guide: Discover Your Core Topics – A step-by-step guide to defining your key content areas and building topical authority Google Search Console & Analytics Quick-Start Course – Learn how to easily set up Google Search Console and Analytics to track website performance Need help getting your website working for your business? Book a Discovery Call to chat about how Jules can support your business growth. Do you love social media, or are you ready to step away? Leave a comment or text the show. Subscribe for more bite-sized website and SEO insights. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media 12:43
12:43 Redare mai Târziu Redare mai Târziu Liste Like Plăcut12:43
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success. Key Takeaways: The Power of Networking and Building Relationships : Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take away. Investing in Your Website : Learn why your website should be the hub of your business and how to use it to build authority, grow your audience, and convert visitors into customers. Jules also discusses the importance of tackling tech overwhelm and making your website work harder for you. Getting in Front of Other People’s Audiences : Explore ways to collaborate with others, from guest talks and podcast appearances to participating in bundles, to expand your reach and showcase your expertise. This episode is packed with actionable tips to help you grow your audience with confidence—independent of social media. Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales or understand the tech! Free Beginner's QuickStart Guide to SEO : A simple guide to get started with SEO. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 061: Why Your Website is the Heart of Your Marketing Strategy 15:13
15:13 Redare mai Târziu Redare mai Târziu Liste Like Plăcut15:13
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence. Key Takeaways: The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away. Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions. Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business. Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field. If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence. Resources Mentioned in This Episode: Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website. Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website. Episode 051 : How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time. Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales. Freebie: Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get more organic traffic. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 060: SEO for Busy Entrepreneurs: Quick Wins Without New Content 33:12
33:12 Redare mai Târziu Redare mai Târziu Liste Like Plăcut33:12
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode of The Website Success Show , Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility. Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process. Key Takeaways: Start with the Basics: Before diving into new content, optimise existing pages by refining headings, titles, and descriptions. Harness the Power of Page Hierarchy: Create clear and logical headings (H1, H2, H3) to help search engines and users navigate your site. Google Search Console Is Your Friend: Use this tool to understand how Google sees your site and identify quick wins for improvement. SEO-Friendly Tools: Plugins like Rank Math or All in One SEO can streamline optimisation and make meta descriptions and schema markup easier to manage. Repurpose Content Strategically: Even without a lot of blog posts, optimise sales and landing pages to rank for relevant keywords. If you’ve ever wondered how to make the most of your website’s existing content or felt overwhelmed by SEO, this episode is full of practical tips you can start using today. Resources Mentioned in This Episode: Free SEO Beginner's Guide – Kickstart your website’s optimisation with Jules' actionable guide. Episode 13: SEO Basics for Beginners – A must-listen if you’re just starting your SEO journey. Episode 17: Which Comes First: Content or SEO? – Discover why creating great content is key to effective SEO. Want to learn more about Sarah Masci’s approach to simplifying business systems with VIP days? Visit sarahmasci.com or connect with her on Instagram at @SarahMasci . Don't forget to subscribe for more bite-sized SEO and website optimisation insights! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 059: 3 Website Lessons I Wish I'd Known in My Salon Days 13:43
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them. Key Takeaways: Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members. Making the Most of Google Business Profile: Discover how to optimise your profile with unique content and visuals to connect with your audience and stand out locally. The Power of Local Search Optimisation: Understand why standing out locally is easier than competing nationally and how to use location-specific content to your advantage. Building and Leveraging an Email List: Explore the importance of growing an email list and nurturing it regularly to boost engagement and sales. Creating Unique Product Pages: Find out why crafting original product descriptions can help your site rank higher and attract local customers. This episode is packed with practical advice to help local businesses unlock the power of their websites and reduce the pressure of constant marketing efforts. Resources mentioned in this episode: Free Beginner's QuickStart Guide to SEO – A simple guide to get started with SEO. Website Consulting – Personalised advice and actionable steps to improve your website and SEO. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 058: Optimising Beauty Websites: Simple Steps to Drive Organic Traffic - WEBSITE SEO AUDIT EPISODE for Beauty Business Mentour Katie Godfrey 28:57
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys. Key Takeaways: Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites. Google Search Console & Analytics: Discover why these free tools are essential for tracking performance and identifying opportunities to rank for the right keywords. Optimising User Experience: Explore how simplifying navigation and structuring website content like an English essay improves both user experience and SEO. Small Changes, Big Impact: Understand the value of bite-sized tweaks, from increasing font sizes to optimising homepage headlines, to boost accessibility and rankings. If you’re managing multiple websites or looking for simple ways to make your website work harder for your business, this episode is packed with practical tips and expert advice. Resources Mentioned: Bite-Sized Guide to Google Analytics & Google Search Console – A step-by-step course to set up and understand these powerful tools. Katie Godfrey's Podcast – The Life of KG – Packed with advice for beauty industry professionals. Visit Katie's Website: Get Katies free Business Planner Connect with Katie Godfrey on Instagram. Subscribe for more bite-sized website and SEO tips to help your business thrive! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 057: Why Your Website Should Be the Foundation of Your Content Plan 17:43
17:43 Redare mai Târziu Redare mai Târziu Liste Like Plăcut17:43
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules dives into content planning , explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content efforts and offers actionable tips for tying your website into your overall content plan. Key Takeaways : Your Website as a Content Hub : Discover why your website should be the cornerstone of your content planning and how it helps you build authority and attract the right audience. Core Topics and Subtopics : Learn how to identify your business’s core topics and break them into subtopics to streamline your content strategy. Connecting Content to Your Website : Understand how to ensure that everything you create ties back to your website to build credibility, increase traffic, and boost sales. Creative Ideas for eCommerce and Service Pages : Find out how to make your product and service pages more engaging and aligned with your core topics. Resources mentioned in this episode : Episode 012: Why Creating Content for Your Own Domain is Key to Long-Term Marketing Success Episode 002: Why You Don’t Need to Keep Chasing the Algorithm Episode 009: Why You Need a Content Strategy as Your First Step to Website Success Episode 056: Podcast SEO Audit with Donna Free Guide to Discovering Your Core Topics : Download this free resource and host your own post-it note party to plan your core topics and kickstart your website content strategy. Let’s connect : Share your core topics or text the show using the link below! Don’t forget to subscribe for more insights on optimising your website and SEO. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 056: Making Your Podcast Work Harder: SEO Tips and Insights PODCAST SEO AUDIT EPISODE for Podcast Mentour Donna Eade 25:56
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules conducts a Podcast SEO Audit for Donna Eade, podcast mentor and host of Mindset and Action Podcast . Jules provides tailored recommendations to help Donna optimise her podcast SEO, making it easier for her show to attract the right audience and stand out in a crowded space. If you’ve ever wondered how to improve your podcast’s visibility and discoverability, this episode is packed with actionable tips you can use to boost your own podcast performance. What You’ll Learn in This Episode: The importance of Podcast SEO for growing your audience. How to optimise your podcast title and description for better search results. Practical tips for making your podcast cover art more effective. Simple strategies to improve podcast visibility and attract more listeners. Resources Mentioned in This Episode: Free Podcast SEO Checklist – Discover how to optimise your podcast for better search results. Podcast SEO Mini Intensive – Book a focused session with Jules to uncover quick wins for your podcast. Connect with Donna Eade: Visit Donna’s Website. Make sure to subscribe to the podcast for more tips and insights on websites, SEO, and content optimisation! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 055: Growing a Podcast Without Social Media – Milestones, Lessons, and Confidence Building 40:37
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth. Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s gained, the challenges of perfectionism, and how podcasting has enhanced her marketing strategy and online presence. Key Takeaways: Milestones and Growth : Reaching 2,500 downloads in six months, surpassing initial expectations, and the importance of perseverance in podcasting. Confidence Building : How podcasting has helped Jules overcome perfectionism and grow more confident in her expertise. Non-Social Media Promotion : The effectiveness of networking, email marketing, and SEO for growing a podcast audience organically. Practical Advice for Beginners : Tips for keeping podcasting simple, including using tools like Buzzsprout and Descript. Resources Mentioned in This Episode: Buzzsprout – Try it free for 90 days and start your podcast journey. Descript – A video & audio editing tool to simplify podcast production. Episode 027 – Benefits of Podcasting - 3 Months That Transformed My Business Episode 043 – Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools If you’re considering starting a podcast or want to explore a no-social-media growth strategy, this episode is packed with actionable insights. Free Resources: Beginner's QuickStart Guide to SEO – Start optimising your website today! Don’t forget to subscribe for more bite-sized tips and inspiration to improve your website and SEO! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 054: Boosting Local Visibility - A Google Business Profile AUDIT for licensed mental health therapist Mallory Grimste 28:15
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business. Jules walks Mallory through actionable steps to enhance her profile, including: Adding regular updates to showcase her services and online programmes. Leveraging secondary categories to increase her profile's visibility in local searches. Exploring creative ways to gather reviews while adhering to confidentiality guidelines. Using tools like Pleper and GMB Everywhere to find relevant categories and insights. Updating service areas to reflect her expanded licensing in Connecticut and New York. Jules also shares quick wins for maintaining an active profile with minimal time investment and tips on linking content across platforms to strengthen SEO. If you're looking to improve your local visibility and make the most of your Google Business Profile, this episode is packed with practical advice! Resources Mentioned in This Episode: Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough Google Business Profile Checklist : Download this free guide to ensure your profile is set up for success. Google Business Profile Mini Intensive : Work with Jules to optimise your profile in a hands-on session. Mallory Grimste's Website : Explore Mallory’s therapy services, self-care resources, and online programmes. Don’t forget to subscribe for more actionable tips on SEO, CRO, and building a website that works for you! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 053: Using AI for SEO - Simple Strategies for Success 22:25
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White dives into how she uses AI to streamline SEO tasks for her business. From keyword research to content optimisation, she shares the tools she uses daily, like ChatGPT, Google Gemini, Keywords Everywhere, and KW Finder, to make SEO easier and less overwhelming. She also reflects on her experience testing Sintra.ai’s SEO helper and how it reinforced the importance of combining AI tools with your own expertise. Key Takeaways: AI as a Helper, Not a Replacement: Learn how AI tools can save you time, spark new ideas, and help you focus on what matters most—without replacing your unique knowledge and insights. Simple Steps for SEO Success: Discover the three core steps for SEO—choosing keywords, identifying the right pages, and optimising them—and how AI can support you at each stage. Using AI for SEO Strategy: Get actionable tips on using AI for brainstorming blog ideas, refining meta descriptions, and mapping keywords to your website’s content. If you’ve ever wondered how to get started with AI for SEO or felt overwhelmed by the options, this episode is packed with practical advice to help you take that first step. Resources and Links Mentioned: Episode 009: How to Establish Your Core Topics – Identify the key topics to focus on for your business and website. Episode 047: AI and How it Helps Me in Business and Personal Life – Insights on how AI supports daily business tasks and personal life. Episode 049: AI and How it Helps Me in Business and Personal Life – A continuation of exploring AI’s role in simplifying work and life. Episode 051: How to Use AI for Your Website – Practical steps for using AI to create and optimise website content. Free Beginner's SEO Checklist – Download a checklist to help get started with SEO basics. Keyword Map and Planner – A tool for mapping keywords and optimising pages effectively. SEO Recommendations Mini Intensive – Book a focused SEO audit and walkthrough to improve website visibility. Book A Free Discovery Call – Schedule a call to discuss how to improve your website and SEO. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
In this bite-sized episode, Jules White dives into the ever-popular question: How long should a blog post be to perform well in search engines? Spoiler alert: there’s no one-size-fits-all answer! Jules shares quick, actionable insights into assessing your blog topics and determining the ideal length based on your competition, audience, and goals. Key Takeaways: Understanding Google’s Preferences: Learn how to assess whether your blog topic aligns with what Google expects to rank as articles. Analysing the Competition: Discover why checking the top-ranking articles for your chosen keyword is crucial and how to decide on your blog length accordingly. Strategic Content Creation: Explore why aligning your blog posts with your core topics and linking strategically to related content can boost your website’s authority. If you're looking for ways to make your blog posts more effective and aligned with your business goals, this episode contains actionable tips to help you get started! Resources mentioned in this episode: Book a Discovery Call : Ready to create content that drives results? Let’s chat about your best path to website success and the next steps for your content strategy. Don't forget to subscribe for more bite-sized SEO tips and website strategies! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 051: AI for Websites - Simple Ways to Save Time and Grow Your Business 28:56
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules dives into the practical ways you can use AI to improve your website. From creating engaging content to identifying SEO opportunities and optimising for conversions, Jules shares how AI can save time, boost creativity, and help you make your website work harder for your business. Key Takeaways: Content Creation Made Easier : Discover how AI can help brainstorm blog post ideas, draft product descriptions, and create Frequently Asked Questions (FAQs) that resonate with your audience and improve SEO. Building Authority with AI : Learn how to use AI to identify core topics, create a database of content, and link related pieces to establish authority in your niche. Optimising for Conversions : AI can analyse your website’s pages and suggest improvements to guide users toward taking action, whether that’s signing up, purchasing, or exploring your content further. Avoiding Pitfalls : Jules explains why AI should be used as a starting point, not a replacement for human creativity, and how to refine outputs to reflect your brand’s unique voice. Jules also shares examples of how she’s used AI to help clients write compelling Google Business Profile descriptions and FAQs, saving hours of work and enhancing their messaging. Resources Mentioned in This Episode: 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching 049: AI for Small Business - How I Use It to Save Time and Boost Creativity! Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts. Work With Jules: Book a Power Hour Need help implementing AI into your website strategy or creating authentic messaging? Book a Power Hour with Jules to get tailored support. Don’t forget to subscribe to the podcast for more bite-sized tips on websites, SEO, and using AI to grow your business! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
In this episode, Jules shares an exciting discovery: a new AI tool, Napkin.ai , that transforms text into engaging visuals. Whether for blog posts, client work, or social media, this tool offers endless possibilities to make content more appealing and easier to digest. Jules explores how beauty and wellness brands, as well as SEO professionals, can leverage Napkin.ai to create flowcharts, infographics, and guides tailored to their needs. Key Takeaways: Introducing Napkin.ai : Learn how this AI tool can quickly turn text into visuals, helping to simplify and enhance your content. Practical Applications : Explore ways to use Napkin.ai for client work, blog posts, discovery calls, and even downloadable freebies. Customisation Options : Tweak fonts, colours, and styles to create unique and professional visuals. Content Visualisation Ideas : Discover creative prompts to generate flowcharts, process guides, and comparison charts for your audience. Using AI for Efficiency : Jules highlights how to integrate tools like ChatGPT, Fathom AI, and Napkin.ai for seamless content creation. Helpful Resources : Explore Napkin.ai and try their free plan to create up to three visuals. Check out Fathom AI for recording and transcribing discovery calls. Episode 036: NotebookLM - An Exciting New AI Tool For Your Business Dive into this episode to learn how to elevate your content with AI-driven visuals and make your ideas shine! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 049: AI for Small Business: How I Use It to Save Time and Boost Creativity! 33:56
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White shares how she uses AI to streamline her business, unlock creativity, and manage the mental load that comes with running a business. Jules provides practical examples of how AI tools like ChatGPT, Google Gemini, and Canva’s AI assistant have helped her brainstorm ideas, prepare for a business expo, design marketing materials, and even simplify her podcast production workflow. The key takeaway? The more you use AI, the better it gets—and the better you’ll get at using it. AI isn’t about replacing creativity but enhancing it, freeing up your time to focus on what you do best. Key Takeaways : Unlock Creativity : Discover how AI can help overcome blank-page syndrome and spark new ideas. Practical Applications : Learn how Jules uses AI to streamline everyday business tasks and tackle challenges like event prep and content creation. Start Small with AI : Find out why AI is easy to use and how starting with just one task can lead to big changes in efficiency and creativity. If you’ve been wanting to us AI more in your business or are unsure how to get started, this episode is packed with actionable tips and encouragement to help you take the next step. Resources Mentioned in This Episode : Book a Power Hour with Jules to brainstorm how AI can work for your business. Listen to Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching! Let’s Connect : If you have questions about using AI or want to share how it’s helping you, reach out to Jules via email or send a text to the show below. She’d love to hear from you! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 048: Essential Elements of a High-Converting Homepage 12:51
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White discusses the most important elements your homepage needs to effectively engage visitors and convert them into customers. Jules explains the critical role of the hero section—the area above the fold—where you have less than three seconds to grab a visitor's attention. She offers advice on crafting compelling headlines, selecting appropriate images, and ensuring your call-to-action is clear and prominent. She also delves into how to introduce the problem you solve, establish trust and authority, and guide visitors through clear steps to achieve the desired transformation for your customers. Key Takeaways: The Hero Section: Learn how to optimise the crucial area above the fold with engaging headlines and effective imagery that doesn't obscure your message. Introducing the Problem: Discover strategies to immediately capture your audience's attention by addressing their pain points and showing empathy. Establishing Trust and Authority: Find out how to position yourself as a trusted guide by showcasing testimonials, client results, and leveraging social proof. Steps to Success: Understand how to outline clear, simple steps that guide visitors towards becoming customers, highlighting the transformation they can expect. Optimising Your Homepage: Get insights on structuring your homepage to match your business goals, keeping it clear, and evolving it over time for better results. If you're looking to enhance your website's homepage for better engagement and conversions, this episode is a must-listen! Resources mentioned in this episode: AnswerThePublic: A tool for discovering the questions people are asking online. Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching 31:27
31:27 Redare mai Târziu Redare mai Târziu Liste Like Plăcut31:27
Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White dives into how she uses AI in her personal life, exploring the tools and techniques that help her streamline tasks, boost creativity, and enhance well-being. Jules shares her experiences with ChatGPT, Google Gemini, and NotebookLM, highlighting their strengths and weaknesses. She discusses how AI assists her with meal planning, mindset coaching, improving communication and lots more. Key Takeaways: ChatGPT as a Personal Assistant: Learn how Jules uses ChatGPT for everything from brainstorming personal mottos to organising her day and boosting her mindset. Discovering Google Gemini: Find out about the features of Google Gemini, its recent updates, and how it compares to ChatGPT in Jules's personal use. Personal Growth with NotebookLM: See how Jules utilises NotebookLM to summarise complex books and tailor learning to her unique style. Practical Applications: Learn how Jules utilises AI for meal planning, mindset coaching, and communication improvement. Creative Exploration: Explore the fun side of AI, including generating images and experimenting with creative prompts. Resources mentioned in this episode: Episode 036: NotebookLM - An Exciting New AI Tool For Your Business Jules's Facebook Group Explore Notebook LM : and its powerful AI-driven capabilities. Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and AI! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
Is your website causing visitors to squint and scroll away? In this short episode, Jules shares practical tips on how to make your website easier to read and more user-friendly. She covers the importance of font size, sentence structure, and strategic formatting to create a better experience for your visitors and help improve your SEO. Key Takeaways: Font Size Matters: Google recommends using a font size of at least 16 pixels, but Jules suggests going even larger, especially on mobile devices, to avoid the need for zooming. Short Sentences and Paragraphs: Keep sentences between 13-16 words and limit paragraphs to 2-3 sentences to avoid creating walls of text. Enhance Readability with Bold Text: Use bold text to highlight key phrases, making it easier for users to scan the content and grasp the main points quickly. This can also help search engines understand the importance of certain words. Break Up Text with Bullet Points: Use bullet points to split up large blocks of text, making it more digestible and skimmable for your readers. If you’re looking to enhance your website’s user experience and make it more accessible for both visitors and search engines, this episode is packed with simple yet effective strategies. Useful Resources: Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts. Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix Them Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World of Search 33:00
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field. Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language. Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business. This episode explores how to become a topical authority by: Identifying your core topics Creating a content strategy around those topics Using AI to research and analyse trends Putting your own unique spin on your content If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen! Resources mentioned in this episode: Episode 009: Why A Content Strategy Is Your First Step To Website Success! Episode 014: The Beginner's Guide to Optimising Your Website for AI-Powered Search (GEO) Episode 035: The Pathway To Website Success Free Guide To Discovering Your Core Topics Book a free Website Potential Discovery Call Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales directly through their websites. Jules emphasises the importance of shifting some of the time and effort spent on social media towards improving owned content, like websites, blogs, and podcasts, which not only enhances the customer journey but also brings long-term value. Key Takeaways: Website Optimisation : Learn why dedicating time to improving your website can boost conversions, allowing your site to generate more sales with less reliance on social media. Creating Sustainable Content : Jules explains how strategically using content you own, like blogs and podcasts, can nurture potential clients through their journey, turning visitors into loyal customers. Repurposing with Purpose : Discover the power of repurposing and expanding on existing content to address gaps in customer awareness, guiding them from 'just browsing' to 'ready to buy.' The Role of Keyword Research : Find out how keyword research can uncover what your ideal clients are searching for and help you create relevant content that meets their needs. Driving Traffic to Your Website : Jules highlights methods to bring audiences from social media and email lists back to your website, where conversions happen. If you're looking to shift your focus from fleeting social media interactions to impactful, owned content, this episode offers actionable advice to strengthen your website's role in driving sales! Resources Mentioned in This Episode: SEO QuickStart Guide – Get started with our most popular freebie to boost your SEO. Google Profile Optimisation – Book a VIP day to optimise your Google Business Profile for local business growth. Don’t forget to subscribe to the podcast for more insights into maximising your website’s sales potential and boosting your business! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 043: Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools 23:06
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it. Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans. Key Takeaways: The Role of SEO Tools: Learn how plugins like Yoast and Rank Math function and what features they offer to aid your SEO. Limitations of Over-Reliance: Discover why achieving a 'green light' on Yoast doesn't guarantee higher search rankings. Importance of Human Insight: Understand why a human touch and foundational SEO knowledge are crucial for successful optimisation. Choosing the Right Tools: Find out why Rank Math might be a better option than Yoast and when it's appropriate to invest in paid versions. Resources mentioned in this episode: Invitation-only Facebook Group: Join my free private group to continue the conversation and access exclusive content Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts Episode 13: SEO Basics: Listen to gain a deeper understanding of foundational SEO practices Keyword Map and Planner: Keep your keywords organised and plan your website effectively with The Website Success Hub's Keyword Map & Planner Rank Math SEO Plugin Yoast SEO Plugin SEOSpace Search Atlas Screaming Frog Website Crawler: If you're enjoying the show, please leave a review on Spotify or wherever you listen - it helps the show grow! Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 042: Boosting Local Visibility - AUDIT Google Business Profile with The Oxford Calligrapher 23:36
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher . Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews. Key Takeaways : Optimise Your Google Business Profile : Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility. Corporate Wellness Potential : Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops. Enhance Engagement with Photos and Videos : Discover how regularly updating photos and adding short videos can improve engagement and trust. Boost Reviews and Interaction : Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence. Link Google Profile with Your Website : Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages. Resources mentioned in this episode : The Oxford Calligrapher’s Website - Visit Jane’s website for more on her corporate calligraphy services and workshops. Free Pencil Calligraphy Sheet - Download this beginner-friendly guide available on Jane’s homepage to get started with pencil calligraphy. Book a Podcast Audit Episode with Jules - Want a profile or website audit? Visit Jules’ site for upcoming podcast audit dates. Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales
1 041: 3 Quick Changes for Boosting Website Traffic and Conversions 15:50
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Redare mai Târziu Redare mai Târziu Liste Like PlăcutIn this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins. Key Takeaways: Set Up Google Search Console : Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility. Optimise Your Google Business Profile : Discover how a well-optimised Google Business Profile can impact local SEO. Jules explains how to make your business stand out by updating categories, services, and products, as well as encouraging customer reviews. This is particularly effective for businesses with a physical location or service area. Update Page Titles and Meta Descriptions : Jules recommends optimising titles and meta descriptions to attract clicks and improve rankings. Including keywords and making descriptions engaging can encourage more users to visit your website. Resources mentioned in this episode: Get the Free Beginner's QuickStart Guide to SEO Explore Google Analytics & Search Console Made Simple Course for a comprehensive guide to getting started. Episode 008: How To Avoid Shady Tactics That Can Harm Your Google Profile! Episode 023: Quick Website Traffic Wins With Local SEO Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide Book a Power Hour with Jules for a tailored recommendation session for your website or Google Business Profile. Remember to subscribe for practical tips to drive more traffic and conversions, with a focus on simplicity and effectiveness. Send us a text Support the show Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!…
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