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Jason Barnard on taking a deep dive into Brand SERPs
Manage episode 282876921 series 2860562
Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.
This is what you will learn by listening to the podcast:
- The importance of the About us page
- How to discover if there's a Brand SERP for your own brand or if one is starting to form
- How to explain to Google that you are a certain entity and your namesakes are not you
- Maintaining your knowledge panel
- The importance of rich site links in your Brand SERP
- That knowledge panels differ around the world
27 episoade
Distribuie
Manage episode 282876921 series 2860562
Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.
This is what you will learn by listening to the podcast:
- The importance of the About us page
- How to discover if there's a Brand SERP for your own brand or if one is starting to form
- How to explain to Google that you are a certain entity and your namesakes are not you
- Maintaining your knowledge panel
- The importance of rich site links in your Brand SERP
- That knowledge panels differ around the world
27 episoade
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Similar cu The Yoast SEO podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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