The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Episode 52: Strengthening Your Content Strategy
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Content provided by Tower Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tower Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency's content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences. Learn how to update old content, align your content with a client's larger goals, and create copy to meet the customer where they're at. Grace's resources discussed in this episode: https://bit.ly/3gVMwCZ (John Bonini - worth the follow) https://bit.ly/3gOZ1kU (Content Marketing Institute: Republishing Old Content) https://bit.ly/3d7tfgy (Google Analytics) Nora's resources discussed in this episode: https://bit.ly/3dq4Hjp (SEMRush: Developing a Content Audit) https://bit.ly/3d7dAOw (SEMRush Content Audit tool) Danny's resources discussed in this episode: https://bit.ly/3j5qMHk (Copywriting Is Not Necessarily Creation) https://bit.ly/3vVxnXI (Moz: Content and the Marketing Funnel) Haley's resources discussed in this episode: https://bit.ly/3vQwpfp (Builtvisible: Content Discovery Tool)
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84 episoade
MP3•Pagina episodului
Manage episode 298648804 series 2287558
Content provided by Tower Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tower Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency's content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences. Learn how to update old content, align your content with a client's larger goals, and create copy to meet the customer where they're at. Grace's resources discussed in this episode: https://bit.ly/3gVMwCZ (John Bonini - worth the follow) https://bit.ly/3gOZ1kU (Content Marketing Institute: Republishing Old Content) https://bit.ly/3d7tfgy (Google Analytics) Nora's resources discussed in this episode: https://bit.ly/3dq4Hjp (SEMRush: Developing a Content Audit) https://bit.ly/3d7dAOw (SEMRush Content Audit tool) Danny's resources discussed in this episode: https://bit.ly/3j5qMHk (Copywriting Is Not Necessarily Creation) https://bit.ly/3vVxnXI (Moz: Content and the Marketing Funnel) Haley's resources discussed in this episode: https://bit.ly/3vQwpfp (Builtvisible: Content Discovery Tool)
…
continue reading
84 episoade
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