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Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis
Manage episode 412962420 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at Christmas and really defining the genre of Christmas advertising.
Timestamps
- 00:00:00 - Intro
- 00:00:50 - Craig’s marketing background
- 00:02:25 - Craig’s biggest marketing failures
- 00:09:34 - How to have a long tenure as a CMO
- 00:13:24 - How to be a great CMO
- 00:23:53 - Guessing the most emotional John Lewis ads
- 00:28:50 - How to move from rational to emotional strategy in retail
- 00:31:17 - How to sell in creative ideas to rational CEOs and CFOs
- 00:36:00 - The business impact of Monty the Penguin for John Lewis
- 00:38:50 - How John Lewis ads does long and short
- 00:41:00 - Focusing on customer experience
- 00:51:48 - From large consumer brands to B2B
- 00:55:11 - Being the chair of the Marketing Society
- 01:00:34 - Working for The Entertainer
134 episoade
Distribuie
Manage episode 412962420 series 3329189
Content provided by Jon Evans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Evans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at Christmas and really defining the genre of Christmas advertising.
Timestamps
- 00:00:00 - Intro
- 00:00:50 - Craig’s marketing background
- 00:02:25 - Craig’s biggest marketing failures
- 00:09:34 - How to have a long tenure as a CMO
- 00:13:24 - How to be a great CMO
- 00:23:53 - Guessing the most emotional John Lewis ads
- 00:28:50 - How to move from rational to emotional strategy in retail
- 00:31:17 - How to sell in creative ideas to rational CEOs and CFOs
- 00:36:00 - The business impact of Monty the Penguin for John Lewis
- 00:38:50 - How John Lewis ads does long and short
- 00:41:00 - Focusing on customer experience
- 00:51:48 - From large consumer brands to B2B
- 00:55:11 - Being the chair of the Marketing Society
- 01:00:34 - Working for The Entertainer
134 episoade
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Similar cu Uncensored CMO
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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