UN 320 - YPulse. AI, Social Search Engines, & Young Consumers.

Up Next with Gabriella Mirabelli

In today’s episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threatened by AI technologies. The emerging dynamics of AI and social media search are reshaping how young consumers interact with technology and make purchasing decisions. This conversation sheds light on the complex relationship between youth, technology, and the digital landscape.