The Digital Transformation "This is hand-to-hand combat.” Bob Zukis

USC IBEAR Business Class

Bob Zukis sees two corporate worlds. In one world, a company is smoothly navigating the Digital Transformation and using these new tools to connect with customers and advance their business. In the other world, he sees boardrooms that simply don’t comprehend how the digital world operates and that there are barbarians at the gates. Bob says, “this is a crisis in the boardroom” and that business are facing new risks while simultaneously being presented with tremendous opportunities, He notes “Even Warren Buffet says we’re in uncharted territory.” In this episode of Business Class we hear how businesses can begin to navigate this new landscape. Bob runs the USC IBEAR MBA International Business Consulting Project and is CEO of the Digital Directors Network.