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What Lord Nelson tells us about business strategy - Carl Voigt - USC Prof. of Management
Manage episode 430919602 series 1373606
Content provided by USC IBEAR Business Class and USC Marshall IBEAR MBA Program. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by USC IBEAR Business Class and USC Marshall IBEAR MBA Program or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
How does the Cold War inform business strategy? What truism about strategy did Lord Nelson understand to win the Battle of Trafalgar? Carl Voigt, Professor of Clinical Management and Organization at the USC Marshall School of Business and Academic Director of the USC IBEAR MBA Program brings storytelling to Business Class to describe what makes a good and what makes a bad business strategy. The basic definition of strategy? Professor Voigt says, “It’s my strengths against your weaknesses.” He finds that good business strategies are rare and that companies can trick themselves into believing they have one. In this conversation, Business Class looks at how to separate goals - from strategy and whose job it is to implement a strategy. Carl Voigt is a Professor of Clinical Management at the USC Marshall School of Business and the Academic Director of the USC IBEAR MBA Program.
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66 episoade
Manage episode 430919602 series 1373606
Content provided by USC IBEAR Business Class and USC Marshall IBEAR MBA Program. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by USC IBEAR Business Class and USC Marshall IBEAR MBA Program or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
How does the Cold War inform business strategy? What truism about strategy did Lord Nelson understand to win the Battle of Trafalgar? Carl Voigt, Professor of Clinical Management and Organization at the USC Marshall School of Business and Academic Director of the USC IBEAR MBA Program brings storytelling to Business Class to describe what makes a good and what makes a bad business strategy. The basic definition of strategy? Professor Voigt says, “It’s my strengths against your weaknesses.” He finds that good business strategies are rare and that companies can trick themselves into believing they have one. In this conversation, Business Class looks at how to separate goals - from strategy and whose job it is to implement a strategy. Carl Voigt is a Professor of Clinical Management at the USC Marshall School of Business and the Academic Director of the USC IBEAR MBA Program.
…
continue reading
66 episoade
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