E6: Low engagement? More content IS not the answer!

Visibility & Connection: Social Media Audience Building With Brandie Peters

Have you been frustrated by low engagement rates on the content that you are producing for your marketing? Simply creating MORE CONTENT is not the solution.
Many people get caught on the content treadmill, chasing engagements - and thinking the way to increase their visibility through social marketing is just to produce more and more. However, because the content space is saturated ( lots of people are doing this ) AND because this can also be a time consuming activity with low return, the better strategy might be to actually pull back on the amount of content you are creating. In this episode I talk about a client I had, who was "going live on Facebook" every single day. AND because they weren't looking at their insights they never realized that NOBODY ( 12 people out of their 800 person ) Facebook group were seeing their posts. They had been doing this not just for a few weeks but for almost two years!!! And Facebook was not showing their posts to majority of people in their group.
I also get into the two ingredients that I personally believe make for a successful social media audience with ongoing growth. Visibility & Connection. I share why you shouldn't worry so much about audience size ( or number of followers ) and why content creation is the easy part.
I bring up the "if the tree falls in the woods" conundrum that a lot of content creators face - I also give some helpful pointers on what you can do to start getting more engagement on your content and leverage your time spent producing content better by repurposing the content that you create.
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