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E7: Is audience social media building REALLY the best marketing strategy for your business?
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There is a common misconception out there that the fastest route to monetize a product or service online IS to build a following and then market a product to that following. However, for many business owners, social media audience building just adds another layer of complexity to the marketing process. Sometimes all you need to do is use social media ads to generate traffic to a product or service that people want. If you get the audience right you can bypass the "follower building/audience building completely and go straight the conversion.
For this reason, the collecting of followers and building of audiences usually needs to come from a place of greater consideration. Why do you want your followers? If you are someone who is building a personal brand/movement or has a greater mission then serving an audience through social media may be the way to get the word out about what you do.
In this video/episode today I talk about this. Is social media audience building for everyone? Do you really NEED followers? If you are building from scratch what is the fastest route to monetization?
Are you disappointed in the low amount of engagement that your content is getting? The solution IS NOT to just create MORE content. In this video, I talk about the two essential ingredients ( Visibility & Connection ) to building an audience.
I share a horror story about a client who was "Going Live" every day and creating videos that nobody was watching ( for months ) - and how you can avoid "over creating" content '/ get off the content treadmill and focus on the things that really matter!
I also share my secret strategy for working smarter not harder when producing content. The hard lesson of diversifying and being visible on multiple platforms NOT JUST FACEBOOK and the lessons I have learned after over 8 years online.
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