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How to maintain visual integrity in an answer driven world

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Manage episode 510784107 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterprise frameworks for maintaining visual brand consistency while optimizing for AI-driven search results. The discussion covers implementing structured brand guidelines that serve both human users and machine learning algorithms, plus Webflow's AEO maturity assessment framework spanning content, technical, authority, and measurement categories.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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1700 episoade

Artwork
iconDistribuie
 
Manage episode 510784107 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterprise frameworks for maintaining visual brand consistency while optimizing for AI-driven search results. The discussion covers implementing structured brand guidelines that serve both human users and machine learning algorithms, plus Webflow's AEO maturity assessment framework spanning content, technical, authority, and measurement categories.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1700 episoade

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