#402 How to Build and Exceptional Youth Sports Club with Mike Kelleher and Derek Broadley of Charleston SC

Way of Champions Podcast

This week on the podcast, we dive into the qualities of an exceptional youth sports experience with Mike Kelleher and Derek Broadley of Charleston SC in South Carolina. We discuss the importance of vision and core principles, the need for a curriculum that coaches of all abilities can implement, how to get buy in from coaches who do not want to follow the club plan, engaging parents, and the importance of high quality player evaluations and effective feedback.

Mike Keller is the CEO of Charleston SC, and previous president of the Charleston Battery of the USL. He spent years working in the English Premier League helping to revamp the Academy system for elite youth players, and spent years as the CEO of Global Image Sports where he oversaw the West Ham United International Academy in addition to working with thirteen professional football clubs including Glasgow Rangers, Chievo Verona, Wolverhampton Wanderers and FC Utrecht.

Derek Broadley is the Technical Director for Charleston SC, and former Technical Director fo the Bermuda FA, where he introduced a National Academy program and restructured the country's leagues at all levels from youth through senior. While under Broadley's leadership, Bermuda rose 36 places in the FIFA World Rankings. Prior to that he was the Academy Director of Crystal Palace in London, England from 1999 to 2003. As Academy Director, Broadley developed and implemented coaching programs for youth players ages 9 through 21. He was instrumental in determining the Club's policy on tactics and implementing those tactics throughout all age levels.

Learn more at https://chssoccerclub.com/

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Our 2025 Mastermind and Certification Program is sold out, but we do have a waitlist as well as a collection of coaches who are interested in being part of our next cohort. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in joining the waitlist or being the first to know when we offer another program, you can do so by clicking here and adding your name and email to the list.

This week’s podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a new software platform for youth sports clubs. There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs. So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG.

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