#36 Help Undecided Voters Not Be Wrong

Winning Edge

• Eisenhower's 1952 "I will go to Korea" speech provides a template for addressing undecided voters
• Key elements of Eisenhower's approach:
  1. Respect and honor past sacrifices
  2. Show what's changed and offer a plan
  3. Provide a path forward free from blame
• Undecided voters want to feel they're making the "right" decision
• Strategy to help undecided voters feel confident in their choice:
  1. Respect the Thinking: Acknowledge the appeal of your opponent in the past
  2. Highlight What's Changed: Express disappointment in how they've governed
  3. Show How to be Right Again: Position yourself as the right choice moving forward
• Example message for independent voters:
  • Acknowledge opponent's past promises
  • Highlight how they've failed to live up to those promises
  • Present yourself as the solution focused on local needs
• Bottom line: Validate voters' past decisions while presenting a compelling case for change

For more tips on persuading undecided voters in the final days of your campaign, refer to the accompanying one-page PDF.

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