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Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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WithinDigital Episode 4: The Role of Automation
Manage episode 276224039 series 2288384
Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike.
AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automation specialist, Mel Hyde, unpicks the differences and explains what it all means.
Over the course of the episode, Mel goes in-depth about what's possible now using automation and AI to contextualise, streamline and optimise advertising campaigns. Beyond that, Mel and Nick discuss the impact of automation on the role of the digital marketer, and what the industry will look like in the future.
22 episoade
Distribuie
Manage episode 276224039 series 2288384
Content provided by Adapt Worldwide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adapt Worldwide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike.
AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automation specialist, Mel Hyde, unpicks the differences and explains what it all means.
Over the course of the episode, Mel goes in-depth about what's possible now using automation and AI to contextualise, streamline and optimise advertising campaigns. Beyond that, Mel and Nick discuss the impact of automation on the role of the digital marketer, and what the industry will look like in the future.
22 episoade
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Similar cu WithinDigital
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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continue reading
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continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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…
continue reading
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