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BONUS - Is Your Business A Brand? Boutique Fitness Marketing Podcast
Manage episode 382754932 series 2916180
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BONUS EPISODE from THE BOUTIQUE FITNESS MARKETING PODCAST
Question for you… Is your business a brand? What is a fitness brand, anyway?
Do you have your answer?
So what do you think? Is your studio a brand?
I’ll answer it for you. Yes. Your fitness studio business is a brand … because all businesses are brands!
Yes, it was a trick question!
Your business is the organization and people that deliver your services. Your day-to-day ops, sales process, teachers, class flow, desk team, and more.
Your brand is how customers perceive your business, which means it’s a little trickier to nail down. It’s less tangible but is SO important.
People ARE talking about your business, or at least have a quiet opinion about it. And the reality is that if you don’t define your studio’s brand, other people will do it for you.
So, once know the answer to the question of what is a fitness brand, the next question is, what are you doing to take control of how your brand is perceived?
My guess is you’re doing a lot of things already. You’re making efforts to offer a consistently excellent class experience. You care if your studio is dirty or if your front desk staff is rude.
But let’s be real. Every business is (or should be) doing those things. That’s the absolute low bar for brand respect.
This is where it gets fun…
When you go a little bit deeper into what your brand is, it CAN be the most powerful marketing tool in your tool belt.
It can inform where you market, how you spend your marketing budget, and, in time, it can even gain you brand recognition that will have people searching your studio out by name. That kind of brand love comes with some pretty great perks: customer loyalty, word-of-mouth referrals, and the willingness to pay more, to name a few.
So, if you’re like a lot of my clients when we start working together, and you think “colors and a logo” are the core of your branding, then this is an exercise for you
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
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