Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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How McDonald's empowered black America (but it's complicated) with Dr. Marcia Chatelain
MP3•Pagina episodului
Manage episode 291974793 series 2923153
Content provided by Innovation For All and Sheana Ahlqvist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovation For All and Sheana Ahlqvist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode you will learn:
- How the civil rights movement impacted the growth of McDonald’s in black America
- How McDonald’s utilized black-centered marketing strategies to fuel advertisements
- The pros and cons to working in a franchise
- How the fast food industry was seen as a win for low-income communities initially
- How black-run McDonald’s franchises pooled resources to benefit the community
- The differences of how white and black America viewed McDonald’s and its impact on advertising
- How racist systems use black entrepreneurship as a way to avoid addressing racism
- COVID-19: Challenges to the food justice movement and what environmental racism is
- Corona virus: What are the limits of the private sector?
- Experience and complexities of black franchise owners
- How to reframe historical storytelling to highlight the community rather than the business
Franchise is available now wherever books are sold.
Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.
68 episoade
MP3•Pagina episodului
Manage episode 291974793 series 2923153
Content provided by Innovation For All and Sheana Ahlqvist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovation For All and Sheana Ahlqvist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode you will learn:
- How the civil rights movement impacted the growth of McDonald’s in black America
- How McDonald’s utilized black-centered marketing strategies to fuel advertisements
- The pros and cons to working in a franchise
- How the fast food industry was seen as a win for low-income communities initially
- How black-run McDonald’s franchises pooled resources to benefit the community
- The differences of how white and black America viewed McDonald’s and its impact on advertising
- How racist systems use black entrepreneurship as a way to avoid addressing racism
- COVID-19: Challenges to the food justice movement and what environmental racism is
- Corona virus: What are the limits of the private sector?
- Experience and complexities of black franchise owners
- How to reframe historical storytelling to highlight the community rather than the business
Franchise is available now wherever books are sold.
Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.
68 episoade
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