The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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How McDonald's empowered black America (but it's complicated) with Dr. Marcia Chatelain
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Manage episode 291974793 series 2923153
Content provided by Innovation For All and Sheana Ahlqvist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovation For All and Sheana Ahlqvist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode you will learn:
- How the civil rights movement impacted the growth of McDonald’s in black America
- How McDonald’s utilized black-centered marketing strategies to fuel advertisements
- The pros and cons to working in a franchise
- How the fast food industry was seen as a win for low-income communities initially
- How black-run McDonald’s franchises pooled resources to benefit the community
- The differences of how white and black America viewed McDonald’s and its impact on advertising
- How racist systems use black entrepreneurship as a way to avoid addressing racism
- COVID-19: Challenges to the food justice movement and what environmental racism is
- Corona virus: What are the limits of the private sector?
- Experience and complexities of black franchise owners
- How to reframe historical storytelling to highlight the community rather than the business
Franchise is available now wherever books are sold.
Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.
68 episoade
MP3•Pagina episodului
Manage episode 291974793 series 2923153
Content provided by Innovation For All and Sheana Ahlqvist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovation For All and Sheana Ahlqvist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode you will learn:
- How the civil rights movement impacted the growth of McDonald’s in black America
- How McDonald’s utilized black-centered marketing strategies to fuel advertisements
- The pros and cons to working in a franchise
- How the fast food industry was seen as a win for low-income communities initially
- How black-run McDonald’s franchises pooled resources to benefit the community
- The differences of how white and black America viewed McDonald’s and its impact on advertising
- How racist systems use black entrepreneurship as a way to avoid addressing racism
- COVID-19: Challenges to the food justice movement and what environmental racism is
- Corona virus: What are the limits of the private sector?
- Experience and complexities of black franchise owners
- How to reframe historical storytelling to highlight the community rather than the business
Franchise is available now wherever books are sold.
Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.
68 episoade
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