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Flipping the Agency Model on Its Head with John Thornton from Black Propeller

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Manage episode 304498074 series 2176586
Content provided by ChartMogul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChartMogul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

John and I sit down to talk about the success he’s seen running his agency like a subscription business, and:

  • Agency versus subscription model
  • HIstorical data and billing practices
  • LTV, ARPA, and other SaaS metrics
  • Tracking lead source and its contribution to revenue
  • Churn and customer retention
  • Tracking custom attributes
  • Pricing

Resources

Black Propeller

John Thornton on Linkedin

Black Propeller on Twitter

  continue reading

55 episoade

Artwork
iconDistribuie
 
Manage episode 304498074 series 2176586
Content provided by ChartMogul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChartMogul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

John and I sit down to talk about the success he’s seen running his agency like a subscription business, and:

  • Agency versus subscription model
  • HIstorical data and billing practices
  • LTV, ARPA, and other SaaS metrics
  • Tracking lead source and its contribution to revenue
  • Churn and customer retention
  • Tracking custom attributes
  • Pricing

Resources

Black Propeller

John Thornton on Linkedin

Black Propeller on Twitter

  continue reading

55 episoade

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