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Building Brand Loyalty in the Baking Industry, Continued (2 of 2)
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With shoppers continuing to purchase groceries online, e-commerce brands need to ensure they are clearly communicating product attributes. Learn which nutritional claims have proven to drive consumer brand loyalty in this NEW! episode of "A Fresh Perspective, Food News podcast”. Host Jennifer Kulzer, Sr. Digital Marketing Manager, speaks with guests Jennifer Halliburton, Sr. Manager of Global Insights, from Corbion and LuAnn Williams, Global Insights Director, from Innova Market Insight.
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