It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research
Manage episode 148668 series 2651
Content provided by A.M. Best Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.M. Best Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant discovering strengths, but also getting an accurate look at shortcomings, then deciding how to address them. Steve Ryan, director of marketing communication for those groups, will be a featured speaker at the 2010 Insurance Marketing and Advertising Summit, set for Nov. 4.
…
continue reading
69 episoade
Manage episode 148668 series 2651
Content provided by A.M. Best Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.M. Best Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant discovering strengths, but also getting an accurate look at shortcomings, then deciding how to address them. Steve Ryan, director of marketing communication for those groups, will be a featured speaker at the 2010 Insurance Marketing and Advertising Summit, set for Nov. 4.
…
continue reading
69 episoade
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