AICPCU / IIA's Steve Ryan On Why Strong Branding Is Built On Solid Research The Insurance Marketing And Advertising podcast

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AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research

14y ago

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Content provided by A.M. Best Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.M. Best Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant discovering strengths, but also getting an accurate look at shortcomings, then deciding how to address them. Steve Ryan, director of marketing communication for those groups, will be a featured speaker at the 2010 Insurance Marketing and Advertising Summit, set for Nov. 4.

… continue reading

69 episoade

#Business #Vice President

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AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research

The Insurance Marketing and Advertising Podcast

17 subscribers

published 14y ago

Distribuie

Content provided by A.M. Best Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.M. Best Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant discovering strengths, but also getting an accurate look at shortcomings, then deciding how to address them. Steve Ryan, director of marketing communication for those groups, will be a featured speaker at the 2010 Insurance Marketing and Advertising Summit, set for Nov. 4.

… continue reading

69 episoade

#Business #Vice President

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