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Content provided by Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur, Kim Stewart, Podcast Coach for Nonfiction Authors, and Christian Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur, Kim Stewart, Podcast Coach for Nonfiction Authors, and Christian Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell
Manage episode 381756216 series 2950503
Content provided by Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur, Kim Stewart, Podcast Coach for Nonfiction Authors, and Christian Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur, Kim Stewart, Podcast Coach for Nonfiction Authors, and Christian Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need?
That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about:
- Tapping into the "need beneath the need" that we often overlook;
- How to find just the right words to connect with readers; and
- How Jesus gives us a perfect example with his empathetic brand.
CONNECT WITH LISA:
Website
Book a call
☑️ START YOUR AUTHOR PODCAST CHECKLIST
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
Instagram
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
164 episoade
106. Tapping Into Reader's Needs as a Relatable Brand with Lisa Schell
Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
Distribuie
Manage episode 381756216 series 2950503
Content provided by Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur, Kim Stewart, Podcast Coach for Nonfiction Authors, and Christian Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur, Kim Stewart, Podcast Coach for Nonfiction Authors, and Christian Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need?
That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about:
- Tapping into the "need beneath the need" that we often overlook;
- How to find just the right words to connect with readers; and
- How Jesus gives us a perfect example with his empathetic brand.
CONNECT WITH LISA:
Website
Book a call
☑️ START YOUR AUTHOR PODCAST CHECKLIST
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
Instagram
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
164 episoade
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Similar cu Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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continue reading
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