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Bozoma Saint John, chief brand officer, Uber (Code Commerce 2017)

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Content provided by Vox Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Uber Chief Brand Officer Bozoma Saint John talks with Recode’s Kara Swisher and Johana Bhuiyan about what her newly created job entails. Hired by now-ousted CEO Travis Kalanick, Saint John said the company’s culture is strong and healthy, even as it continues to wrestle with a parade of public mistakes and scandals. Uber's brand today, she says, is that of a utility, but it’s missing “love” — an emotional connection between the user and the product. She also talks about the importance of hiring more women and people of color, and why Uber’s diversity problems are not unique.

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189 episoade

Artwork
iconDistribuie
 
Manage episode 187401359 series 115262
Content provided by Vox Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Uber Chief Brand Officer Bozoma Saint John talks with Recode’s Kara Swisher and Johana Bhuiyan about what her newly created job entails. Hired by now-ousted CEO Travis Kalanick, Saint John said the company’s culture is strong and healthy, even as it continues to wrestle with a parade of public mistakes and scandals. Uber's brand today, she says, is that of a utility, but it’s missing “love” — an emotional connection between the user and the product. She also talks about the importance of hiring more women and people of color, and why Uber’s diversity problems are not unique.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

189 episoade

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